With the number of smartphones in use crossing the threshold of 1 billion units across the world, it is clear that this market has become suddenly fiercely competitive. So at this instant when a smartphone is popping up every now and then in each quarter of a year, we can surely expect aggressive challenges from the smartphone manufacturers.
In a similar hard-hitting approach, Mr. Thorsten Heins; the CEO of BlackBerry disapproved of Apple’s continual failure in refurbishing of its iPhone’s user interface. In a recent interview with the Australian Financial Review Mr. Heins shared these thoughts. He also mentioned that though the Apple’s user interface may have been adequate for the first generation of iPhones back in 2007, but after five years down the line and without any noticeable change the user interface is now antediluvian. In addition though he paid due respect to the iPhone devices for the ripple it created in case of innovation in he smartphone industry, he also added that now with the faster rate of innovation taking place Apple needs to move fast as well. However it can be mentioned that an iPhone’s interface mainly consists of user accessible application icons in grid forms. But this is the same phone that after its inception in 2007, dethroned BlackBerry from the leading position of the industry.
Mr. Heins further added in the interview that with the launching of BB 10 and its new interface, BlackBerry has again positioned themselves on the starting grid of the wider mobile computing grand prix, and now they need to win it.