In 2011, Google acquired Motorola Mobility for $12.5 billion. However, since then Motorola has not been able to create much buzz in the market through their devices. With the launch of the Galaxy lineup by Samsung and the Xperia series by Sony, Motorola has failed to attract customer due to poor marketing and lack of customer friendly features.
Motorola Photon, Razr, Razr Maxx, Razr I, Razr M all these devices had their unique plus points, however they were constantly under shadowed by the competitors who were able to present much comprehensive multi featured devices.
In the recently held Morgan Stanley Technology Conference, Google’s CFO and Senior Vice President, Patrick Pichette admitted that Motorola products were “not really to the standards that what Google would say is wow — innovative, transformative.” He further added that Google was already working on innovating new products for Motorola, however at present they are under the process of draining out the 18 months of product pipeline of the company. His exact words were
“We’ve inherited 18 months of pipeline that we actually have to drain right now, while we’re actually building the next wave of innovation and product lines,”
So, the company has to drain out these devices (which they are doing at present) after which they will be able to launch better and innovative products under the Motorola banner.
They may have already started working on improving Motorola as rumors suggests that Google has employed Guy Kawasaki (who was once known as the Apple Evangelist) for advising them about Motorola’s future plans. This could indeed speed up the process of innovation and product design within the company and could bring back Motorola to its glory.
Seeing that Guy Kawasaki is working with Google on its Motorola project, the rumors about Motorola X phone sounds quite believable. In fact, this may be the phone that the CFO was referring to as being innovative and transformative. However, we know one thing for sure; don’t expect the rumored device to launch anytime soon as it will take some time for the company to drain its pipeline of products before launching any new devices.
However many people still believe that Google will take a giant leap by introducing the much awaited Motorola X phone in this year’s Google I/O. We hope this to be true as we are looking forward to a much better device from Motorola this year but at this moment, all we can do is wait and watch!
via the verge