Zynga has made signing in with a Facebook account optional in a continuing effort to establish itself as an independent web and mobile gaming platform.
In the past, it was required for gamers to sign in with a Facebook account to enjoy Zynga’s offerings.
The move follows several other developments, starting from March last year when the company announced the Zynga Platform, which would support third-party games and allow for more social gaming. The beta release of such platform included a host of features, such as Live Chat, Player Profile, Social Stream, zFriends, as well as the ability to find new games.
In September, Zynga began offering third-party games, including Sports Casino by RocketPlay, Fashion Designer by 50 Cubes, Mini Putt Park by Majesco Entertainment, and Rubber Tacos by Sava Transmedia.
By making Facebook Connect optional, Zynga is able to have more control over the gaming experience.
This is in line with the revised agreement between the two social media companies last year, which stipulated that one, Zynga is permitted to not use ad units and credits from Facebook. Furthermore, Zynga’s right to advertise third-party games using information provided by Facebook was also made subject to certain restrictions.
According to TechCrunch, Zynga has gained several insights since launching its new gaming platform.
For one, it discovered that gamers generally like competition from other players, and approve of being challenged. This is encouraged by the social stream that is available on Zynga’s gaming platform.
Through the stream, the platform shows the other players, as well as allows gamers to share and ask for assistance in a game.
Zynga also noted that it is more optimal for monetization to integrate ads beween the data in the social stream instead of placing one below everything.
Beyond creating adjustments in the gamers’ experience, Zynga is also undertaking changes within its own company. The social gaming giant had discontinued several games, including Mafia Wars Shakedown, Montopia, Forestville, Word Scramble Challenge, Petville, Mafia Wars 2, Fishville, Vampire Wars, and Treasure Isle, among others. It has also laid off some employees in a bid to reduce expenditures.