We have seen Google’s Talking Shoes at the South by Southwest (SXSW) event. The pair of shoes collects all sorts of data from your body when you are walking or running, or even sitting idle, and then talk it out to you. The prototypes, which I assume they were, had all sorts of sensors on them, on the tongue of the shoes. Google had put an accelerometer, gyroscope, Bluetooth to communicate with your Android smart phone, and pressure sensors on the bottom of the shoes. All these will then tell you how lazy you are, or how athletic you are, with the help of the speaker on the tongue.
But this was just for presentation, there may not be an actual Google Talking Shoe product in the stores anytime soon, and I am telling this because Google very clearly, explicitly told that it is not getting into the shoe business. Then why take all this trouble? Well, this is said to be a new type of advertising on which the search engine giant is working with other partners. The Talking Shoe is one of the many projects in Google’s new initiative called Art, Copy, & Code, and this is going to a series of experiments to re-imagine advertisements.
Hello Android writes, “The Art, Copy & Code is a combined project with YesYesNo’s Zachary Lieberman and Studio 5050′s Despina Papadopoulos. Between these two great minds there has been born a set of “smarter sneakers”. Google officially describes the shoes as follows:
By connecting a pair of sneakers to the web, we’re creating unique opportunities between physical objects and digital ad spaces. Every move the user makes generates data that’s captured using an accelerometer, gyroscope and pressure sensors. That data then gets pushed to a web app on your mobile phone and translated in real-time into funny and motivating commentary. That commentary then gets pushed to banners and social media, creating new, interesting content in the digital world from something happening live in the physical one.
Interested? Well, you will have to wait.
Source: Hello Android