Apple has started a new campaign to attract customers to buy their iPhones, iPads. The campaign termed as ‘Why You’ll iPhone’ was started at the time of the launch of its rival company’s flagship phone, Galaxy SIV. Initially we thought that the campaign was a move by the company to boost their sales in reply to the launch of the Samsung device, however as the campaign has now expanded to its iPad lineup we see that the move was a part of the overall advertising campaign by the company.
The ‘Why You’ll love the iPad’ campaign aims to differentiate their tablet from other rivals. The campaign page on the apple website does not distinguish between the two versions i.e. the iPad mini and the regular iPad and treats both of them as one family. The page starts off describing that iPad was first of its kind device in the market and that still millions of customers use iPad. The company also boasts of the various awards received by the device like the ‘Highest consumer satisfaction in tablets’ by J.D. Power and Associates.
Further details of the device highlighted by the campaign are as given below:
- The campaign boasts of the 300,000 apps made specifically for the iPad as opposed to the thousands of apps available on android which are not tailor made. Moreover, the page states that both the iPad and the iPhone are so thoughtfully designed that all the apps on the store work on both the devices.
- Secondly, the page praises the looks and the quality of materials of iPad. The use of high quality materials like Aluminum and glass makes the device look beautiful and the powerful processors underneath makes sure that all iPads run lag free.
- Thirdly, the campaign describes retina display on the iPad as one of the best in the industry. The 3 million pixels on the iPad makes sure that the user cannot see individual pixels on the large 9.7 inch screen.
- The other facts given by the campaign that praises the device include the 10 hour talktime, iCloud services, support staff that knows the device from top to bottom, all new iOS 6 and iTunes store which acts as a centralized source for content for your device.
The company has gone a little out of a line with this campaign as compared to their previous marketing strategies but seeing that most of their strategies have been successful so far, we are pretty much sure that this campaign would also turn out well.