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Alvin, a Nice Compromise Name: Google’s Nexus 10 Commercial Resolves Conflict


[Photo Credit: Google]

Have you ever been in a situation with your mate where you don’t know what to name your little one that is soon to be born? Two parents-to-be find themselves in the same situation, according to the most recent Nexus 10 commercial.

Google’s commercial shows how excited the couple is about their little one, but disagreeable on what to name the child: the father-to-be wants to name the son “Kevin,” the mother-to-be prefers “Alfie” as the child’s name. Below their so-called names on Google + are written the words, “We’re working on it.” This is the response of a couple that cannot agree on their child’s name. It seems as if there is a conflict here. It is worsened when the father looks at his calendar on Google + and sees that his wide has “childbirth classes for Alfie” listed on the calendar.

As time goes on, they seek to marshal evidence that will confirm either name as the rightful name of their child. One day, the father sits on the couch and, using Google Now, speaks to the device, “Great men named Kevin”; the mother comes later and speaks to Google Now, “Find great men named Alfie.” This, however, does not prove that successful.

At the baby shower, the father shows the name “Kevin” to a friend or relative who is video chatting with the couple at the baby shower (on their Nexus 10) tablet. The friend says, “I love both names.” They sigh, exhausted from mustering all their energy to win “the name game.” Finally, they agree on a name, and Google shows its genius in commercial making: at first, you see the letters “Al” typed, then a pause, followed by “v-i-n.” The name of the child? It’s neither Alfie, nor Kevin, but “Alvin.” What an amazing compromise! This ends the Google Nexus 10 commercial.

The Mountain View, California company has put together an excellent commercial to show that the Nexus 10 tablet is there for all the precious moments a couple goes through — from the moment the couple discovers the pregnancy (“We’re pregnant!”) to the moment the child is born. Above all, the Nexus 10 tablet even helps the couple resolve its conflict over the name of the child — pointing to the idea that Google’s Nexus 10 is more than just a tablet; it’s a master of conflict resolution!

This is a genius commercial for Google, who intends to sell more of its Nexus 10 tablets. It seems that last summer, the Nexus 7 tablet took off with consumers and sold numerous copies. There were many tech sites that seemed excited about Google’s Nexus 10, but the hype died down after the Nexus 10 came to market. There were some other problems too that, I think, have pulled down Nexus 10 sales. Among them, there have been problems related to repair when the tablet is reported to the company. Over Christmas, there were a number of Nexus 10 tablets that needed repair, and Google and Samsung tossed the tablets back and forth between themselves. When customers contacted Google, Google claimed that it was Samsung’s responsibility. When customers contacted Samsung, they would claim that Google is responsible for tablet repair.

To add to the motivation behind the commercial comes the success of Apple’s iPad. Apple’s ten-inch tablet (putting the iPad Mini aside here) has sold well since its arrival three years ago. At the same time, the iPad has still maintained record numbers despite the success of Android tablets over the Christmas season. Demonstrations tests have pointed out that, although the Nexus 10 is a nice device, it is not as durable as the iPad (nor can it stand the torture tests of the ten-inch iPad). The web browsing and services are wonderful, but the durability factor makes the Nexus 10 a hard one to justify with a $399 (16GB) or $499 (32GB) price tag.

Sony’s waterproof and dustproof Xperia Z tablet will frustrate Google’s Nexus 10 sales even more, as Sony looks to sell its tablet in the US this coming May 2013. For Google, this means that consumers will now get to choose between Google’s Nexus 10 and Sony’s Xperia Z (Samsung tablets aside). While Sony’s tablet will cost consumers an extra $100, it is an investment worth making — particularly because Sony’s tablet is better constructed with a finer quality build (not the plastic backing that tech writers have criticized with Google’s Nexus 10) as well as its ability to withstand the elements. The Nexus 10 can withstand drops and bumps, but it does not bode so well underwater. If you find yourself getting water on the Nexus 10 (even from your kitchen sink), it may not live another moment after.

Still, Google’s commercial points out the strength of its device: multiple user accounts. And that’s something that makes any Android tablet stand out from Apple’s iPad and iPad Mini.

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