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The Causes of the Epic Failure of the Wii U


Wii U Gameplay

Based on various Wii U review and news sites, the next generation game console of Nintendo is definitely a big disappointment to the company. Despite the critical success of its predecessor, which is the Wii, the Wii U came as a big failure.

Just look at the sales figures alone and you will see that it is a flop. It is quite embarrassing that it did not even outperform the Xbox 360 in the US.

Here are the reasons why the Wii U was an epic failure:

1. Poor Marketing Campaign

Do you ever recall a mind-blowing advertisement by Nintendo about their new game console? Apparently, they were confident that having the Wii name alone is enough to catapult their new product in the market. There were no major advertisements in the TV or billboards about it. As a result, many gamers were left scratching their heads on what this product is really capable of. Some even thought of the device as an accessory to the previous Wii console.

2. Low Sales

From its launch date up to January, the Wii U never picked up in the market. It was overshadowed by the Playstation 3 and Xbox 360. In January, the Wii U only sold 55,000 units as compared to the Xbox 360’s 280,000 figure. One reason of the condition of the video game console is the poor marketing that we have mentioned earlier. The other factors that can be linked to it can be found in the sections that follow.

3. Few Selection Of Games And Few Exclusive Titles

The Wii U only has a small selection of games in its library. To make it worse, almost all the games featured in the Wii U can also be found in other consoles. In addition, there are only a few titles that are exclusive to Nintendo like the Super Mario Bros., Zelda and the gimmicky Zombi U which lacks the appeal that can be found in survival games like Resident Evil.

4. Lack Third-Party Support

According to a survey conducted by IGN, 63% of the developers that they asked said that the Wii U is very complex and challenging to work with. The difficulty in incorporating games with the console is mainly attributed to its unique controls. There are speculations as well that famous developers are considering about boycotting the console altogether due to its complexity.

5. Unappealing Design

Although the design of the Wii revolutionized the gaming community, the Wii U failed to do the same. The controls are just too long and its features are so plain. It’s like having an oversized PSP or a tablet in your hands. And personally, I would prefer a tablet or PSP over the controls of this one.

6. Lacks Technological Innovation

As compared to the PS3 and Xbox 360, the graphics in the Wii U is just pretty much the same. Considering that the Wii U is already a next generation console, Nintendo should have at least enhanced the graphics and performance of its games. So, by the time that games for the Xbox 720 and PS4 that demand high specs are available, the Wii U will only be left out with obsolete games.

Source: WhatCulture

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