[Photo Credit: Business Insider]
Have you ever heard of a morale speech? You may not believe it to be true, but morale speeches are quite common in life. Whenever you face a difficult time, think back to a teacher, friend, parent, or relative that knew just how to encourage you and knew what to say. I can remember when I was 12 and did not make the cut for the middle school basketball team. Mom knew what to say to encourage me to continue to aim for my dreams. Morale speeches are meant to encourage, but they are also meant to remind us of the truth. With hard work and determination, there are many goals that can happen.
Some people, unfortunately, do not give morale speeches with the truth or reality in mind. Such is the case with Apple’s latest CEO, Tim Cook. Near the end of last week, Cook met with Apple employees on-site at the Apple Corporation to discuss the company’s falling stock prices as well as respond to Exxon Mobile’s return to the top company label and Google’s Android OS. When talking about Exxon Mobile, Cook said that “The only companies that report better quarters [than us] pump oil” (Tim Cook Reminds Employees That Working For Apple is Better than Working for Exxon). Is it true that Apple overwhelms the competition in its sales each quarter? No, not at all. If you examine each of the four quarters of 2012, you will see that it is Apple’s opponent, Samsung, that made more money than Cupertino did. In the most recent Q4 2012, Samsung edged past Apple with its $8.3 billion (versus Apple’s $8.2 billion). So then, is Tim Cook’s statement true? No. It was an intentional means of both morale-boosting and deceit. Keep this in mind: Tim Cook deceived with these words, since they are not true.
While attempting to beat up Exxon Mobile, who now trumps Apple in stock market value, Cook decides to go head to head in his language against Samsung. Now, for a company that just saw its stock crash faster than any airplane in history, you would think that Tim Cook would have been more modest in his language, bearing humility, realizing that there are other companies that are worthy opponents of Apple. Instead, Tim Cook does what he does at every WWDC event: he decides to trash-talk Android. The Verge summarizes Cook’s remarks:
“On the subject of Android, Cook again reiterated the fragmentation concerns Apple has long harped on when addressing Google’s mobile OS. He also reportedly claimed that Android’s primary mission is scooping up marketshare, whereas Apple has chosen to focus on delivering top-notch software/hardware and a quality experience to end users” (“Tim Cook Reminds Employees”).
[Photo Credit: Business Insider]
I have emboldened the key phrase for emphasis above in the quote provided. First off, where is Tim Cook getting the idea from that says Android is only concerned with market share? It’s interesting, but I can say the same thing about Apple. After all, have you watched Apple’s product presentations? If anyone knows how to throw a bunch of statistics together and make its developers believe that they work with the greatest company on earth, it’s Apple. And what about the company’s comparison of its iPad Mini with Google’s Nexus 7 tablet, or the claim that Android tablets are sitting abandoned in home drawers, boxes, and closets instead of being used? As for his claim that Apple makes top-notch software, what about Apple Maps, and the series of Wi-Fi bugs that were present in iPhone 5s? If Apple views itself as a top company of design, what about the scratches under the protective layer of the iPhone itself that were being damaged before they arrived at customer residences? And I won’t even get started on the “Do Not Disturb” bug that had everyone at Apple’s throat on New Years’ Day…
I understand that Cook felt the need to encourage Apple employees and cheer them up despite falling stock prices. At the same time, however, he was way out of line with his remarks about Android as well as his own company. Let this be a lesson to you: if you intend to mudsling against a company or a person, get your facts straight first.