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Will BlackBerry 10 survive?

blackberry-l-seriesBlackBerry is a very popular brand. Everyone knows of BlackBerry, and according to me it is as popular as iPhone is, except that nobody wants to own a BlackBerry now. Honestly speaking, RIM has ruined itself. BlackBerry was once the leader in smartphone market, much like how Windows Mobile was, but then there were new companies coming up with new breed of softwares, and gave people what they wanted.

If you want to stay in the business, you have to give people what you want. Companies like Apple and Google have realized that, and even RIM has realized that, but it took a while for them to realize. RIM thought that they could keep their popularity by offering qwerty keyboard for business users, and then they thought that BBM would be great to capture casual customers, but iOS and Android had better to offer.

Now that RIM has realized, they are close to launching BlackBerry 10 OS, an all-new operating system that is aimed at making their devices sell. So we have two upcoming devices, the BlackBerry Z10 and X10. The new operating system has great support for touchscreen interaction, and that’s where the market is at this point in time. The Z10 is a full touch screen device whereas the X10 comes with the QWERTY keyboard. The devices are not a big secret, and seems like RIM doesn’t know to keep secrets. We have leaked pictures of both the devices, and they look good to me, and I would love to own one.

We have lot of details on Z10 and below are the highlights:
• High resolution screen with sensitive touch capability.
• Good build quality with rubberized back and comes with user replaceable battery
• Fast web browsing
• Multiple profiles
• Boots up under a minute

The hardware looks great, and so does the software, but will RIM be able to succeed with this? Well, there are loyal fans out there who would buy this, but what about others (who happen to be majority of customers)? It will take a miracle for BB10 to be popular because the problem is apps. RIM took too long to realize their problems and people have moved to iOS and Android in the meantime, and these two OS’ have plenty of apps to choose from, and that’s what people want. I’m not saying that they are better than BB10, but they have rich content and app ecosystem that BB10 cannot match, and majority of users are already in these two OS’. In case of BB10’s app ecosystem, they have to start from scratch, and they have a fair amount of apps right now which will support the release, but not enough to compete with iOS or Android.

BB10 will suffer from the same plague that affects Windows Phone 7 and 8. Smartphone is all about content and BB10 won’t be able to deliver the best content that Android and iOS already have. Would you buy a BB10 device? Do you think BlackBerry will be popular again? Let us know in the comment section below.


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  1. I have been using blackberry for many years and I still do not give up on it. Currently using Blackberry bold 9900. The security in this phone is amazing, and i cant wait until Z10 comes out. Z10 is design for business use AND play time. What more can i ask? on top of that the security of RIM’s smartphones is superior than APPLE iOS and Android..I know Rimm took a while to listen to their customers, however, they are now responding very well… I know Rimm will make it. With that said, I will be the first one in line to buy the Z10! I will finally have a phone where i can use for work and personal use.

  2. The BlackBerry PlayBook does not need the BlackBerry device to function. You now have native email, calendar and contact on your PlayBook. You can use you BB (7.1 os) mobile hot-spot while on the go, or even a tethered plan would assist with you Internet connection while mobile. I have nothing negative to say about other platforms and I have always been a BB user (from track wheel, to track ball to track pad. BB10 to me seems way more like new technology than the iphone5 and the samsungS3; I like the fact that the PB is still receiving updates making it one of the best underwritten tablet on the market…

  3. OK, here’s what’s about to happen, take notes: Android — the deformed and scattered bastard child of iOS has become tres boring. The arrogant and propitiatory messiah of the Fascist Phone League — iPhone — has become insufferable and pathetically precious. Not to mention, a hated dictator. Now, suddenly, an old friend, renown for his reliability, security (I believe State Department etc have reversed their decision to go to iPhones, which they now realize was the brain child of a North Korean mole)and timelessness, is rising once again on the horizon of a New Day. The BB 10. Which will become know as ’10’. And be loved by all who yearn for freedom. And, with the exception of casualties like Symbian… everything will be back to what it was ten years ago. Watch.

  4. I’ve been a long-time BlackBerry user and have felt the same way. But I have to say the predictive text that appears on the actual letter should make the transition to a full touch screen device relatively painless. I’m pretty sure I am finally making the switch from a keyboard to full touch because of how RIM’s has implemented this.

  5. The quote below from your comment is very well stated. This is exactly what I was thinking when I look at the new BB10 interface. It’s refreshing, it’s crisp, it’s snappy and most importantly – it looks like the user will be very productive and efficient on this phone.


    Just the few things I have seen already tells me that this phone is designed for us, and not the mindless masses who just want to text and twitter and play games with their “BFF’s” and all that. The BB10 looks like something made by people who asked the people who want to get things done “what do YOU really want and need to function in this “eye-candy” dominated tech-phone world.

  6. I always loved my Blackberry but sadly it became old. I went to iphone. I hate it. I absolutely hate it, i4 and now i5. The 4 was ok, the 5 is TERRIBLE.

    I have never had a more useless, trouble filled device in my life! I have, in 1 month, ONE, had to return it twice. The camera wouldn’t work on the first one, the second it spontaneously turned off, repeatedly. Now the battery dies in no time!

    As I write this I am using my old reliable 9810 blackberry and the I5 is sitting on craigslist for the first person who wants it.

    I have already preordered my Z10 and am counting down the days when I can get a NEW Blackberry.

    I will say this, I would have gone Samsung if they had their security issues worked out. But they are a hackers dream and I do to much banking on my phone to take any chances.

  7. I’ll definitely be buying a BB10 (Z10 to start and then we’ll see). I’m tired of the iPhone and Apple has not really advanced the art since the original plus I want to support one of the last Canadian tech companies. I loved my old BB but the browser (or lack thereof) really pushed me to the iPhone. I think RIM finally realizes the Browser is one of THE main things you have to have and from the info coming out the browser is fast. Also gives me an open platform. Finally, I hope they update the Playbook so it does not need to be tied to a BB phone and I’ll but one of those as well. Let’s go RIM!

  8. My two cents:

    I have not been a fan of Blackberry in the past, because I do like a touch screen interface, HOWEVER, I cannot stand the virtual keyboards that we have been forced to move towards ever since my favorite phone, the Palm went to the wayside. I like my tactile keyboard, the one like Palm, and I dare say, Blackberry, and the number of available phones with that feature has dwindled to a pathetic selection. I cannot stand my Droid, and I don’t like the closed environment of the iPhone. I also don’t like to conform to what is expected of me by the marketers trying to drive us to what THEY want to sell rather than making something WE want to buy, because we WANT it, not because it’s the only viable option.

    That said, I will be among the real world thinkers who go for what they really want, and give the Blackberry 10 a good hard look. Just the few things I have seen already tells me that this phone is designed for us, and not the mindless masses who just want to text and twitter and play games with their “BFF’s” and all that. The BB10 looks like something made by people who asked the people who want to get things done “what do YOU really want and need to function in this “eye-candy” dominated tech-phone world. I really think there’s a significant player to be reckoned with by the current giants, and perhaps they will find themselves scrambling around to figure out what they missed.

  9. BlackBerry 10 will have 70,000-100,000 apps at launch in BlackBerry World. More importantly, it will have the top 200-400 applications per region. In addition, BlackBerry World will also include music and videos they gain leverage too through meaningful partnerships with Roxio and others. If you are concerned about a broad content-rich app world, don’t be; RIM has covered this table stake in stride. Don’t forget, developers make more money on BlackBerry products then any other ecosystem, so it’s lucrative for them to develop for BB10 – which is why they’ve gained so much interest in their platform.

  10. I need and I want te qwerty keyboard. Touch typing lends itself to short and illiterate communications, but for my clients, I need to maintain the professionalism that comes from complete sentences and paragraphs. I cannot efficiently or effectively get there via touchscreen typing.

  11. Hell yeah I’m buying a BB10! It will popular again. Trust me and the 79million BB plp that it will go back up again. Celebrities out there still have BB7 lol so I’m sure they will dive to a BB10. Plus it has been stated that about 70k+ apps will already be on there at launch so let’s do this!

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