There was a time when dual-core smartphones were considered to be cutting edge. Then came quad-core. There was a time when 720p video recording was considered to be standard, until 1080p showed up. When Samsung Electronics decided to create what many know as the “phablet,” a combination of “phone” and “tablet,” many considered it silly and thought that Samsung had “jumped off the rocker.” The phablet (maybe not perfectly named) is a hot commodity today – just look at the numbers of the Galaxy Notes 1 and 2. Samsung’s “phablet” has pulled the entire industry into its line of thinking. This year, whether manufacturers like it or not, they will have to create 5-inch full HD displays in order to keep up with leader Samsung.
And let’s not forget Apple: this is the company who once made products so expensive that there were many who could not afford them. Now, Apple looks to produce a “budget iPhone” that will cost no more than $450. Apple’s recent economic troubles have forced the company to consider the success of Samsung and implement it in Apple’s original style. Apple once sold a small and very limited amount of storage for its devices; at first, 16GB devices were all one could purchase from Apple. Eventually, 32GB and 64GB devices would make their way onto Apple’s website and collection. Now, Cupertino is considering 128GB iPhones and iPads. This will change the way tablets are made: no longer will 16GB and 32GB devices be good enough for consumers. Apple will follow the pattern set by Steve Jobs to lead consumer electronics into a “post-PC era” (though I think there are something things PC that consumers should hang onto).
Sony is a company that is leading the way with its high-end smartphones known as the “Xperia Z” and “Xperia ZL.” The Xperia Z smartphone and tablet will be sold under the Sony name this year and come with both water and dust resistance. Water resistance has been a well-discussed concept, even as far back as Spring 2012 when iPhone fans passed along a rumor that Apple would make its iPhone 5 “waterproof.” At the time, a number of tech writers really didn’t care all that much about the waterproof nature of the iPhone 5 and told readers, “Mail your iPhone to Liquipel, pay them $60-$80, and get your iPhone ‘waterproofed’.” They did not think the technology was all that impressive. Of course, Apple did not implement this technology; after all, it would have cost the company a significant amount of money that it stands to make from consumers who are careless with their phone protection. Apple’s warranty will not cover water drops or toilet “thunks”.
Sony’s water and dust-resistance features are so vital to technology waves in 2013. As our smartphones grow taller with wider displays and gain newer features, we will want to have automatic smartphone protection from the elements of dust, wind, and water so that our phones can stay in pristine condition for a long time. At some point, having a cover over the phone hides the phone from the fun it could have if the cover could come off. Would it not be more enjoyable to take off your phone cover and allow your phone to get wet in the rain without fearing the consequences? Or throw your phone in the sand at the beach and not dread how scratched the glass display becomes? Consumers want to enjoy modern smartphone technology and use it for all its worth. Someday, when water and dust resistance are implemented in not some, but all smartphones, consumers will enjoy life’s special moments even more.