HTC’s poor run from 2011 continued into 2012, despite having top notch smartphones like the HTC One X and the One X+ (late 2012) on offer. There’s nothing that the company has done wrong to be honest, but still it just hasn’t managed to please the customers as much as Samsung has. Its faltering fortunes were expected to change with the announcement of the Butterfly J for the Japanese markets and the Droid DNA in the U.S. But these two markets only make for a limited number of its sales and HTC would definitely have to appeal to the global customers to make a bigger impact, something which Samsung has done exceedingly well. With that in our minds, we started hearing of the HTC M7, the alleged new flagship from the company which would feature specs to topple the best of the best out there. There has been an element of doubt about the exact launch of the device, or if it’s actually real. But now, according to a new rumor (grab a jar of salt right about now), the smartphone could be unveiled at the CES 2013 event next week. As with most cases, the rumor generates from Twitter and this time from a user named Football4PDA. He claims to have access to insider information from HTC and also mentioned that the new device would feature onscreen buttons instead of the standard hardware capacitive keys at the bottom.
The HTC M7 is believed to have a 4.7-inch 1080p display, a 13MP camera sensor accompanied by a 2MP front facing camera, 2GB of RAM, 32GB of onboard memory, the 1.7 GHz Snapdragon S4 Pro chipset, a 2,300 mAh battery and of course, Beats Audio support. There is little information on the device itself so the M7 could merely be an early name given to the device. What HTC decides to call it is still not known to us. The specs seem pretty fancy for a 4.7-inch device, and it would certainly be an attractive option for users looking for a top end smartphone.
As for the rumor, we won’t come to conclusions until the CES is concluded. There’s a high possibility that HTC is looking to launch the device earlier than expected to get a head start from competitors launching their devices at MWC. However the company should be wary of the fact that Huawei has tough contenders lined up for launch at CES, so that will be something to look forward to. Regardless of when HTC launches the device, the company desperately needs a decent sales figure to last in the exceedingly competitive market. Failing which, it might be heading down the same road as LG which was virtually non-existent in the smartphone arena before the arrival of the Nexus 4 (despite having smartphones like the Optimus 2X, Optimus 4X HD etc). Let’s hope the M7 could change the fortunes for HTC, because we all know they make really good smartphones.