An advertisement in Thailand revealed the price range Sony Xperia Z (aka Sony Yuga C660X) would be marketed in. Ahead of its China debut, the new Xperia device will be worth 19,900 Baht (around $660) in the Thai market. The ad not only confirms reports suggesting the device will be targeting the mid-range market in terms of sales, it also confirms the price would play between $650 and $700 depending on the marketing strategy Sony will use for other regions.
Sony Xperia Z is set to launch in China on January 15th where it is believed to be market for a price of 4,298 CNY or around $690. Sony is ambitiously targeting the Chinese market and posing competition against local brands such as Huawei and Oppo. The company should have seen better sales opportunities there but it is believed Xperia Z will be marketed to other regions outside China. Sony has yet to issue an official statement about it but it is crystal clear a powerful device like this can do better in the UK and Asia.
The rumor surrounding this device started late last year. The first round was about a benchmark result suggesting Sony was working on a device with 5-inch screen codenamed Yuga or Odin. The specs surfaced revealing the power of the device as well as the model—Sony Yuga C660X. It was only recently that the name Sony Xperia Z came into play together with the information that it will make its debut in China on January 15th.
Sony Xperia Z is believed to sport a Qualcomm Snapdragon S4 Pro chipset with quad-core processor complemented with 2GB RAM. Since Qualcomm SOCs always come with built-in GPU’s, the company capitalized on it and gave this device full HD 1920 x 1080 pixels resolution. The quality of graphics as well as the speed of rendition will be made better by Sony’s Mobile Bravia Engine. Xperia Z would run on Android 4.1.1 Jelly Bean out of the box not to mention its 12-megapixel camera sensor.
Furthermore, it will come packed with 16GB internal memory plus a microSD card slot that supports up to 128GB. It will feature Bluetooth 4.0, 4G LTE connectivity and Near Field Communication (NFC). It seems like the advertisement in Thailand is the ultimate revelation of its real market value and so far, it’s good news for Sony smartphone fans. Let’s wait for CES 2013 to know more about it.
[source: Phone Arena]