No matter how many top end smartphones the manufacturers get on the market, the demand for mid-ranged or low-end smartphones will always be there. These smartphones sell in volumes in developing nations where high end flagships don’t do much damage. This is why it is always pretty beneficial for manufacturers to launch such devices in key markets. One such manufacturer is Samsung, which is known for low-end devices like the Galaxy Y, Galaxy Chat in these parts of the world as much as it is known for the Galaxy S III or the Galaxy Note II. The company has a vast presence in almost every corner of the globe and it has helped the company overtake Nokia in terms of feature phone and smartphone (mid-ranged and low end) sales.
And now, the company has some fruitful ideas in mind for 2013. According to Digitimes, Samsung believes that well settled markets will see less demand for its high end smartphones in 2013, while low end smartphones will have more demand in developing nations. So in order to accommodate for that, Samsung is believed to be partnering with third party chip makers to produce chips for its low end/mid-ranged devices. As we all know, Samsung makes use of its own home cooked Exynos SoC for most of its flagship smartphones. But with low end phones, Samsung has always gone with third party chipsets. We recently saw the Galaxy S III Mini launch with the dual core Nova Thor U8420 chip, and we can find several such examples around us. And this trend is said to continue into 2013 as the company expects more demand from emerging markets for the low end and mid ranged devices. That’s not to say that its Exynos chips or the next Galaxy flagship won’t succeed in the market. It’s just that Samsung expects a little less from the top tier smartphone business this year.
The Exynos chipsets as we know are among the best of the best out there. Even though the competition gives these chips a fight, none of the other chips have been able to topple its dominance in terms of benchmarks or even real world performance for that matter. And with the recently unveiled Exynos 5 Octa SoC, we don’t see the trend changing anytime soon. However, by going with third party chip makers for its low end offerings, the company will save some money which will be beneficial in the long run. What this means is that we will continue to see budget droids and mid range droids like the Galaxy Ace, Galaxy Y, Galaxy S Plus et al (with the “Duos” moniker mostly) arrive in the market. The company would like to have a fruitful 2013, and a lot of it depends on the upcoming Galaxy flagship. Let’s see if it’s as good as it is made out to be.