LG has not been the most successful smartphone company in 2012, and we all know that. There’s a very good reason why that has happened. Well, to begin with, LG was never the trend setter (except with the Optimus 2X). If you look at last year’s Optimus 4X HD, there was hardly anything new with the device. Sure it was snappy, fast and had all the makings of a true flagship smartphone, but sadly it lacked that peppiness which one looks for in a smartphone. We can also say that LG merely followed in the footsteps of its competitors without bringing anything new to the table. But ever since the Optimus G launched in fall last year, things have been different. Soon, LG became partners with Google to produce the beautiful Nexus 4 smartphone. This was marked as the beginning of a new era for the company, but that honeymoon didn’t last long either as LG’s inability to supply the smartphones was immediately apparent. So would LG change its old ways in the current year? The company certainly thinks so.
LG apparently wants to sell over 75 million handsets in 2013 with 45 million of them being smartphones, which is a pretty neat figure by LG’s standards. But considering the fact that LG sold about 41 million smartphones in 2012, we think it’s very achievable. What’s interesting is that LG sold 41 million smartphones up to the third quarter of 2012 as the Q4 results aren’t out yet. So in a way, LG has cut down on its expectations a little. Unfortunately for LG, things aren’t as good as they would have liked it to be. The South Korean manufacturer only has a meager marketshare of 3.3% right now. It must be noted that handsets like the Optimus G and the Nexus 4 have been crucial for the company’s success and recognition as a global brand on the whole. People who were wary of getting LG smartphones, finally started loving them all thanks to the company’s partnership with Google.
It was reported before that LG was deliberately delaying the supply of the Nexus 4 smartphones which the company has outright denied. What’s to be noted is that one of LG’s partners who spoke with The Korea Times suggested that the manufacturer was working on a Windows Phone 8 handset. The Optimus lineup of LG also consists of several mid-ranged and budget ranged smartphones. These smartphones have been widely popular in Asian and European countries, so I’m guessing LG would want to continue doing that. We just hope LG doesn’t face any supply issues this year as it has enough of that already. The5.5-inch Optimus GK is rumored to launch at the MWC 2013 event next month, so all eyes will be focused on that. The successor to the widely popular Optimus G apparently will arrive in fall this year, so it seems like the company has a pretty fruitful year ahead.