HTC has announced a new lower end Android device that targets the Taiwanese and Chinese market. The model which is called HTC Desire U comes at a relatively cheap price of NT $7,900 or $275 and makes it a perfect choice for the budget conscious consumer.
HTC Desire U Technical Specifications
- 4.0-inch (800 x 480 pixels) capacitive touch screen display
- 1 GHz processor
- Android 4.0 (Ice Cream Sandwich) with HTC Sense UI
- 9.32mm thick and weighs 119 grams
- 5MP auto focus camera with LED Flash
- 512 MB RAM, 4GB internal, expandable memory up to 32GB with microSD
- 3.5 mm audio jack
- 3G, WiFi 820.11 b/g/n, Bluetooth 4.0 with aptX, GPS
- 1650 mAh battery
The specifications are quite lackluster and not that great. The company however included its Beats audio technology in this model so music lovers will want to check this phone out.
In terms of physical appearance the curved edges really look good and the plastic used doesn’t feel cheap at all. In fact, if you try to hold the device it feels pretty solid with no creaking sounds whatsoever when you press on it tightly.
This model is currently selling in Taiwan with no news yet on whether it will be hitting the international market. There’s a huge chance though that it will be making an appearance in Europe and a little chance that it will make its way to the US market.
It seems that HTC is relegating their Desire lineup to the lower end class of smartphones as they build up their One and butterfly models in the higher end Android market.
The company didn’t have a great year last year in terms of sales and are planning to make a turnaround this year. Their models are often overshadowed by rival Android manufacturers such as Samsung and LG who have models released in all price points covering a wide range of the market.