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BlackBerry Z10 officially announced

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30th is here and the biggest announcement in smartphone industry is also here. RIM has finally launched BlackBerry 10, and the company is called as just BlackBerry instead of Research in Motion.

Along with BlackBerry 10 operating system, which is completely re-designed and re-engineered, the company has officially announced two new devices running the BlackBerry 10 OS, namely BlackBerry Z10 and BlackBerry Q10. As previously rumored, Z10 is a full touch-screen device whereas the X10 that was rumored before has been named as Q10 and it comes with a hardware qwerty keyboard.

The BlackBerry Z10 looks great and it certainly had the potential to compete with iPhone and other popular Android powered devices. Below is the official spec sheet of BlackBerry Z10.

• Processor: Dual-Core 1.5GHz – Snapdragon S4 Plus
• Display: 4.2”, 4 point multi-touch LCD display, 1280 x 768 resolution at 356 DPI, Touch On Lens
• Camera: 8MP rear facing camera, Auto Focus, 5X digital zoom, 1080p HD video recording ・2MP front facing camera, 3X digital zoom, 720p HD video recording
• Memory: 2GB RAM ・16GB Internal Storage ・Hot Swappable microSD Slot
• WiFi: 802.11 a/b/g/n ・2.4/5GHz ・4G Mobile Hotspot
• GPS: Assisted, Autonomous, and Simultaneous GPS
• Battery: 1800mAh Removable ・Talk Time: up to 10 hours on 3G・Standby Time: up to 305 hours on 3G, up to 316 hours on 2G・Audio Playback: up to 60 hours・Video PlayBack: up to 11 hours
• Sensors: Accelerometer, Magnetometer, Proximity, Gyroscope, Ambient light sensor
• Connectivity: NFC ・microUSB ・microHDMI-Out ・Bluetooth 4.0 Low Energy
・4G LTE
• Size (LxWxD): 130mm x 65.6mm x 9mm

BlackBerry has put in a lot of effort and money into making of BlackBerry 10 platform. The company started designing BlackBerry 10 after corporate acquisition of popular companies such as QNX, The Astonishing Tribe, Gist, Scoreloop, and plenty of others. Like several other manufacturers, it would have been easier for BlackBerry to just make a wholesale switch to Android, but they chose the path that is less taken. Now they are in control of their own destiny. BlackBerry is now in full control of its own platform and it’s unique.

BlackBerry is concentrating more on the Z10, and this device will make it to the US in mid-March. For those interested in qwerty equipped Q10, you will have to wait till April. I feel that Blackberry should give importance to Q10 as well because there are so many users out there who are dying to have a good smartphone with physical keyboard. The company is focusing more on the touchscreen Z10, and perhaps it is missing out on a bigger opportunity.

The Z10 will retail on various carriers for $199 on a 2 year contract, which is a pretty reasonable price tag, but not as attractive as Lumia 920’s $100 price point. There will be good number of apps in BlackBerry World when the device starts shipping. What are your thoughts on BlackBerry Z10? Are you interested in buying one for yourself? Let us know in the comment section below.