RIM has just concluded the BlackBerry 10 launch event by launching the BlackBerry Z10 and the Q10 smartphones. And nothing sets the tone right for an announcement like a bit of good news going your way. For RIM, this good news is coming from the UK where a recent survey has shown that its very own BlackBerry PlayBook tablets have outsold the new Apple iPads and by a fair margin. It must be noted though that these numbers do not take into account the sales registered at Apple Stores. So in a way this survey is a tad unfair, but one which gives us a fair estimate of how well Apple does outside the realms of its stores. These sales figures were put together by local electronics company named Context and took into account the sales made in November and December 2012.
According to the numbers, RIM’s BlackBerry PlayBook sold a total of 160,000 units in the last two months of 2012, while the new fourth gen iPad only sold 113,000 units. The ASUS made Google Nexus 7 was in at third place with 105,000 units sold with the 10.1-inch and 7-inch Galaxy Tabs selling 85,000 and 60,000 units respectively. Apple loyalists however might argue that the Apple Store sales would have accounted for a lot more than 113,000 units. If it’s any consolation, putting together the sales of all the iPads i.e. even the previous generations of the iPad, the total sales figure exceeds 200,000 quite comfortably.
The BlackBerry PlayBook is a relatively under spec’d tablet to go up against the likes of the new iPad or even the Nexus 7 for that matter. But the main motivating factor here was the price and the offers that RIM was providing with the tablet which proved to be beneficial for the company. As with any survey, there will be loopholes here too, but I guess RIM can take inspiration from this news, at least for the most part. BlackBerry devices aren’t known to be economical, but RIM seems to have realized that unlike smartphones, tablets only sell well if they are priced competitively. This was particularly important given the fact that the PlayBook was a colossal failure since its launch. The tablet benefited greatly from the BlackBerry 2.1 update which brought forth a bundle of missing features to the platform. It is also believed that part of the reason why the PlayBooks sold so well is due to the amount of margins RIM provides to the retailers. This obviously motivates the retailers to sell the device more. The newly launched BlackBerry Z10 and the Q10 smartphones, could easily be potential hot sellers in certain parts of the world. All in all, it’s a tad surprising that PlayBooks are outselling the iPads, but perhaps we should get used to seeing other tablets outselling the iPad on a regular basis.