[Photo Credit: Yahoo]
If there are two factors that determine consumer choices over smartphones and tablets, they would have to be 1) battery life and 2) durability. Battery life is essential because it allows us to multitask (run two or more applications at once) while still conserving enough battery to make emergency phone calls when the need arises. Extended battery life comes in handy when you are on a road trip that looks to last about 15 hours. Your smartphone comes to the rescue and saves you from eternal ennui. The smartphone’s durability is another important asset. If you are a hiker by nature, the last thing you want is to drop your phone in a pond and kill it instantly – or have to sit in a bowl of rice for a day or so before you can actually attempt to use it again. Sony has figured out that water and dust resistance are two features of smartphones that matter to consumers. Its newest Xperia Z phone and tablet will be two hot devices this year on the tech market.
Larry Page, co-founder of Google, said in a statement to the media recently that the company will do what it can to provide both durability and improved battery performance in future smartphones: “Think about your device. Battery life is a huge issue. You shouldn’t have to worry about constantly recharging your phone. When you drop your phone, it shouldn’t go splat.” This statement from Page is even more impressive than it sounds when you realize that Larry Page and Sergey Brin (and Google) teamed up with LG Electronics to offer its latest white-hot smartphone, the LG Nexus 4. As it is the case with all new Android smartphones, Google and LG’s Nexus 4 provides wireless charging capability for consumers. Still, Page has occupied himself with thinking of a day where wireless charging will no longer be the hottest technology on the market. Page is thinking beyond where we are now. This is the innovation that makes me love Android even more than I already do.
Lastly, Page speaks of a future where phones are “unbreakable,” saying that smartphones should not “splat” on pavement, concrete, or any other hard surface when you drop them. Smartphones should be made out of hard material that really cannot break – even if you intentionally try to bash your phone in a random torture test. Many look at Page’s comments and agree with him; while I do agree with him and his idea’s for the future, let’s get one thing straight: it is Google-Motorola’s future that Larry Page has in mind, not necessarily the future of all smartphone manufacturers. After all, Google wants to be as much on the cutting edge of innovation as Samsung has been (although Motorola has a long road ahead before it becomes possible). Still, Google stands behind its purchase of Motorola and is looking to create its “X” phone with the newly-acquired company.
Page does not provide details about the new Google smartphone to hit the tech market this year, but he does tell us where his thoughts are and where ours should be, too. I live for the day when phones are unbreakable and have a near-perfect battery life.