The Apple iPhone Mini rumours have taken the digital world by storm. The new iPhone mini, as the report suggests, would be a smaller budget version of iPhone 5, and would provide all the features of an iPhone at a miniature size and a modest price. The iPhone mini would shrink the iPhone just the way iPad mini shrinks the iPad.
The story was first published on CNET, where Strategy Analytics analyst Neil Mawston elaborated how ‘iPhone mini’ launch is so inevitably on cards. According to some trusted projections, Samsung is likely to grab a 33 percent stake in the smartphone market this year, which is a 2% increase from its 2012 stats. Apple, on the other hand, is expected to cover about 21% of the smartphone market- a mere 1% increase from its last year projections. Apple is likely to sell over 180 million iPhones this year, while Samsung is still boss with estimations projecting that it would sell more than 290 million smartphones in the calendar year.
According to Neil Mawston, Samsung captures a more prodigious share as it encircles more segments compared to Apple. Unlike Apple, Samsung’s wide range of smartphones is accustomed to suit anyone’s style, budget, size, and specs. Hence, Samsung sells more smartphones than Apple.
Owing to its inordinate price-tag, Apple’s iPhone has often been dubbed as a rich man’s gadget. The launch of ‘iPhone mini’ is clearly an attempt by the Cupertino based giant to reach more segments, and thereby sell more iPhones.
Here is what Neil Mawston had to say on Apple’s future strategy,
“We believe Apple will have to launch an ‘iPhone Mini’ at some point over the next three years to address the hundreds of millions of prepaid users worldwide that cannot afford the current iPhone. The iPhone 5 is growing fast and profitably right now, so there is limited incentive for Apple to launch a profit-squeezing ‘iPhone Mini’ this year. We expect the ‘iPhone Mini’ to be more likely next year, in 2014, when Apple’s penetration of the global postpaid smartphone market will be nearing saturation and Apple will be forced to discover fresh growth streams elsewhere.”
According to Jefferies Analyst, iPhone mini could be launched anywhere from $200 to $250. At that price-tag, iPhone mini would sell like hot cupcakes. However, we are not sure whether Apple would be launching the iPhone mini this summer, or the expected- iPhone 5S. We would have to wait for an official statement from Apple before we could say anything with certainty.
If launched, would you buy an ‘iPhone mini’ this summer? Or do you have a predilection that ‘bigger is always better’?