The White House is now on Pinterest, adding another social networking website to its growing list. Already, it has an account on Facebook, MySpace, Google+, Twitter, LinkedIn, Youtube, Vimeo, Flickr, iTunes, Foursquare, Socrata, SlideShare, Storify, Digg, and Github. On Pinterest, the White House has the account name WhiteHouse44.
White House reportedly decided to join Pinterest after the website was recognized as among the most popular social media platforms in the United States this year. The company has experienced a growth of over 1,000% in the US, a 4,225% growth in terms of mobile web users and 1,698% in terms of mobile app users, as per Nielsen’s Social Media Report for the year.
According to the White House’s official blog, the new Pinterest account will be used to “share pins and boards that range from inspiring images and quotes to infographics that help explain key issues to details about the life inside the White House.”
Furthermore, it is said to be another way to make the White House more accessible to Americans. According to First Lady Michelle Obama, the White House is “the “People’s House…It’s a place that is steeped in history, but it’s also a place where everyone should feel welcome. And that’s why my husband and I have made it our mission to open up the house to as many people as we can.”
To mark the presence of the White House on Pinterest, its followers are invited for a Holiday Social at the White House on December 17th.
The attendees of the event will meet the White House staff that is in charge of decorating the place for the holidays, as well as take part in a craft-making session. They will be encouraged to share what they encounter, including the decorations, and the outcome of the craft project, with other Pinterest users.