Walmart is giving an early Christmas present to all their valued customers. The company has announced last Friday that it will be offering the 16GB Apple iPhone 5 for a very low price. And customers have 30 days to avail this offer which is made available in approximately 3,000 Wal-Mart stores.
The lists of stores are not yet revealed but the offer will not be available online according to retailers. Starting the 17th of December, customers can purchase iPhone 5 for as low as $127 instead of the original price $189.97. The offer is valid under a two-year contract from the following wireless carriers: Verizon, Sprint and AT&T. Eligible customers can also upgrade through their carriers to avail for this offer.
In an effort to attract a large market this holiday season, Walmart is also selling the 16GB iPhone 4S for a discounted rate. It will be available in the market for $47 from its original price of $87.97, but customers will also need a carrier to avail.
The third-generation iPad will also be sold for just $399 from its original price of $499. Customers who will purchase the iPad on December 17th may receive a $30 Wal-Mart gift card.
For several years, Apple has been so focused on costly premium devices and the price tags have been strictly enforced by its distributors and retailers. But according to the spokeswoman of Walmart, this time around, the promotional rates were set with Apple.
Apple has yet to comment about Wal-Mart offering its gadgets with discounted rates.
The promotional rates that Wal-Mart is providing are quiet better than its competitors Best Buy and Radio Shack. Those who haven’t bought presents for their loved ones may consider the promotions that Wal-Mart will offer.
Walmart’s collaboration with Apple Inc. is in contrast to its connection with the largest internet retailer in the world – the Amazon.com. With Walmart’s announcement last September, the company stated that it will no longer be selling Amazon’s products such as the Kindle e-readers and tablets. It placed a bet that the market will be more attracted with the gadgets from Apple. Even Target has also stopped selling Amazon’s Kindle gadgets.
With Apple trying to attract customers by lowering the price of its premium devices, it may be safe to assume that it will release new devices bearing budget-friendly price tags in the near future. The introduction of the iPad Mini is a sign that the Cupertino, Calif.-based tech giant is going after a market lower than the one it is familiar with.