LG has announced today that since they launched their L-Series group of handsets, the company has sold a massive 10 million units worldwide. LG’s L-Series is a mixture of mid- to low-range devices to compliment their much G-Series, which was for their higher end phones. The L-Series has not received a whole lot of attention from the public for more than obvious reasons (most people want their G-Series). Obviously some of the bigger devices like the Optimus G are holding the most popularity, but it’s only obvious that the affordable devices are giving LG most of their sales. As you know, finances have been tight for a lot of people, maybe even more than you imagine, so that said, it’d be understandable as to why their L-Series is doing well.
Optimus L9 devices have started to show up in the United States, but note a whole lot. Therefore, most of LG’s L-Series of devices are mostly being sold in other markets across the world. LG has seen the need for a wide variety of different handsets to fit the personality’s of all types of people and to fit the situations all types of people are in. LG is reacting accordingly to those needs, which has ended up being extremely profitable for company, especially with their affordable handsets.
Make sure to read the press release they sent out today below.
LG L-SERIES REPORTS 10 MILLION HAPPY CUSTOMERS
New Design Identity From LG Proves That Not All Smartphones Need to Look Alike
SEOUL, Dec. 9, 2012 – LG Electronics (LG) announced today that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a modest milestone for LG and its mobile devices business. The success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive — not “me too” — styling.
L-Series handsets — Optimus L3 (3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch display) — were first introduced at the 2012 Mobile World Con-gress (MWC) with the unveiling of LG’s new design philosophy and followed by the most recent Optimus L9 (4.7-inch display). L-Style incorporates timeless design with fine details that further differentiates LG’s mobile devices from the competition. This design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one’s gaze to the unique form factor.
“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.”
The L-Series lineup of handsets also offered large displays and LG’s proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.
All the models in the L-Series — Optimus L3, Optimus L5, Optimus L7 and Optimus L9 — are available in over 50 markets worldwide.
source: Android Central