Apple’s iOS operating system has been a slow progress ever since it was launched with the first generation iPhone back in 2007. Don’t get me wrong, it is right up there among the best mobile operating systems in the market, but some would feel it hasn’t evolved as much as people would have liked. Sure, it still manages to score remarkably well in CPU/browser benchmarks, but a first gen iPhone user would find no substantial difference in the current iPhone, from a strictly software point of view. And with iOS 6, people had one more reason to not opt for the update and that was the absence of Google Maps. Well, Google Maps used to come by default on previous iterations of iOS, but didn’t make its way with iOS 6 as Apple went with its own half cooked Apple Maps. This was considered a bad move even before its flaws were discovered, and this led to many users of iOS 5 not updating to iOS 6 so as to still use Google Maps. But now, with the official Google Maps app available as a third party download on the iTunes AppStore, it is being said that users have begun updating to the new version of iOS in large numbers.
According to Ad Network, MoPub, iOS 6 adoption increased 29% within 5 days of the launch of the Google Maps app on iOS. This tells us a lot about what Maps means to the users and how much of an impact Google Maps makes for iOS in general. The data was collected after analyzing 12,000 iOS applications from a study. This doesn’t surprise us one bit. We all know how badly Apple Maps backfired for Apple and it only makes sense that iOS users are finally showing faith in the platform. In the meantime, it’s still to be seen if Apple has something coming up to enhance the usability of Apple Maps. Google Maps’ popularity was instantly evident as the app saw 10 million downloads within 2 days of its launch. And the statistics given by MoPub reaffirms that. We heard of Apple’s plans to integrate FourSquare with Apple Maps, which could partially improve the usability of Apple’s offering.
The CEO of MoPub, Jim Payne said – “We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available”.