Android and iOS developers are regarded highly by all. The reason for this is that they provide the experience catering to the needs of a user and roll out updates at regular intervals to keep the app in sync with changes (OS based). There’s enough opportunity in the Android and iOS ecosystem for developers to generate some good revenue out of their applications (there used to be, at least). We’ve seen individual developers come up with fantastic applications, and big banner companies are also pioneers in the field. But have you ever wondered which developer earns the most amount of money out of their apps? Here’s an answer to that.
Research firm Canalys made a brief study of the Google Play Store and the iTunes AppStore, and the numbers weren’t all that surprising. The study took into account the first twenty days of November. During the period, a total of $60 million was garnered by developers on both platforms. And so much revenue was distributed amongst only 25 developers. And as you would have guessed by now, most of the developers hail from a gaming background (24 out of 25). Pandora is the only non-gaming developer to be in the list of 25.
Moreover, out of the 300 top paid apps of Android, 116 are games. And on iOS, 145 out of the top 300 paid apps are games. When we consider free apps, the numbers suggest that 110 out of the top 300 free Android apps were games while only 94 out of the top 300 free apps on iOS were games. These numbers do tell us a lot about how the platforms fare in terms of downloads and which platform is more rewarding for the developers. One thing is clear, people tend to download free titles more on Android than on iOS as most titles that are available for free on Android are paid on iOS. Also, people don’t seem to mind paying for apps on iOS, which has always been a key source of revenue for Apple. What this means is that lesser known developing houses have little exposure in the vast ecosystem offered by both platforms.
Developers like Gameloft and other big names in the gaming arena have a stronghold in the Android and iOS app hubs. It won’t be wrong to say that smaller individual developers are increasingly shying away from the platforms as there is very little recognition received. This is where Windows Phone 8 begins to look all the more appealing to the developers and Microsoft would welcome them with open arms.
Do you buy a lot of paid apps? If yes, are most of them games or are they related to productivity?