Google Play, the world’s largest app-store, offers developers the gateway to reach millions of Android users around the world. When Google’s revolutionary mobile OS debuted in market, the Google Play was supported only across a number of countries. In fact, until the start of 2011, it didn’t cover more than 30 countries.
However, in the last year-or-two, the scenario has changed pleasantly for Android. It now encircles over 130 countries across the world, and supports 49 international languages. Shockingly enough, more than 2/3rd of the total app revenue comes from countries other than U.S. The statistics can be accredited to Google’s increased support for paid-apps in various countries, with the recent additions being- Israel, Mexico, the Czech Republic, Poland, Brazil and Russia.
Google realizes how important it is for developers to reach their target audience. There are more than 700,000 apps on Play Store, and there are more than a billion people using the Android platform. Though it’s important to get apps into spotlight, it’s also important that app is understandable and interpretable the multi-lingual audience.
For instance, a developer might rely on the translated text description for his app into numerous languages supported by Google Play, but that alone is not enough to grab more users as people are still not able to understand the working of the app in the video. Until now, there was no way he could customize the videos and images for a particular set of people. If the promotional video is in English, a French guy, who does not understand English, would have no way of interpreting the essence of the video. While he can still see the working of the app, he cannot fully understand what it does.
Keeping this in mind, Google now allows developers to add localized images and video links, just like they added localized text descriptions. Besides showing translated text, a localized graphic feature would also allow you to add local flavor to your app — for instance, changing its theme to reflect local holidays.
… “If a picture says a thousand words, how many words can a motion picture say?”
Localized images, and video links make it easy for user to interpret the purpose of the app. While a user could always read the description, the first thing that attracts you about the app is the look-and-the-feel. If the user is easily familiarized with the app through the localized interpretation, the likeliness of his/her buying the app increases greatly.
Hence, localized images and videos would help the developers fetch even more downloads. With localized videos, you can now add appropriate voiceover and text and also show app running in the background.
Before, upload the localized video, do make sure you upload the video in various different sizes. Also, as many people would be buying new tablets for their holidays, and loading them with lots of apps, make sure you include localized tablet screenshots to show off your various tablet layouts.
To add the localized graphics and videos to your app, you would need to use the Google Play Developer Console Preview. Please note that once you publish you app using the newer console, you won’t be able to publish the app using the older version. Hence, developers who are using the APK Expansion Files would now be compelled to use this feature. Once you’ve saved and published your application using the new console, automated translations would become available to all Android users.
We think this is an amazing move from Google. Perhaps, this move could bring Google a little closer to the humungous amount of revenue Apple earns from its App Store. Just a little bit closer, though.
Source: Android Developers