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Apple ranks second in ComScore’s MobiLens U.S. Mobile Market Share Report

Apple has finally made its way to the top. Though Samsung is still on the number one spot in the recent survey conducted by comScore, the Cupertino-based tech giant is now on the second spot according to the handset OEMs ranking. For the three-month period which started on July 2012, Apple has gained an increase of 1.5 in the US market from 16.3 to 17.8 percent.

On the other hand, Samsung only saw an increase of 0.7 percent on the same period, from 25.6 to 26.3 percent. Even the fact that iPhone 5 had only been available in the market midway through survey by conducted by comScore, Apple still managed to gain enough points to surpass LG and take the second spot. It is evident that Apple and its products remain among the most popular in the world, despite speculations that it may not be able to please the audiences it used to impress in the past.

While LG lost about 0.8 percent in its market share, to occupy the third spot in the ranking, Motorola still holds the fourth spot despite losing a 0.2 percent. The fifth spot goes to HTC who slid its market share of 0.4 percent, from 6.4 to 6.0 percent.

Had it not because of iPhone 5, Apple may still be ranked a little lower than it is now. The company’s latest smartphone has been a subject of criticisms due to the fact that it comes with fewer features than the previous model and that there weren’t notable system and hardware upgrades.

Meanwhile, Google is still on the lead in terms of platform market share which also gained an increase of 1.4 percent, from 52.2 to 53.6 percent. An increase of 0.9 percent was gained by Apple from 33.4 to 34.3 percent claiming the second spot in operating system category. In the past couple of years, Google always had a wide margin in this category and it is never a surprise Android would claim a bigger piece of the pie.

While the first two have gained percentage points in terms of mobile OS, RIM has declined its market share losing 1.7 percent of its market share, from 9.5 to 7.8 percent and still holding the third spot. Microsoft is occupying the fourth spot with only a minor drop of 0.4 percent from 3.6 to 3.2 percent. Symbian, despite being slowly forgotten, is still on the list taking on the fifth spot with 0.2 percent drop from 0.8 to 0.6 percent.

With iPhone 5’s unprecedented success and popularity, the next quarter’s results may be interesting considering Apple devices would always make better holiday presents. There is a possibility that Apple would finally take the lead but let’s see what happens then.

[source: comScore]

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