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Apple iPhone 6: Should Apple Bother With a Launch in 2013?

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Earlier this month we reported seeing a new iPhone coming down the pipeline. Granted, we don’t know what exactly Apple will call the device, so from hear on out we’ll just refer to the device as the iPhone 6. I’ll come right out and say it: I don’t even want to see this device for at least two years.

It wasn’t long after the Apple iPhone 4 launched that the iPhone 4S launched. What was new with the iPhone 4S though? Essentially all we saw was Siri, which at the time, wasn’t even ready for a full launch. It was a mediocre launch at best. It should have been a feature that launched with the iPhone 5. It simply wasn’t ready for prime time. As we all know, the iPhone 5 recently launched with a mediocre program known as Apple Maps. The Australian police have even labeled Apple Maps as deadly. Two separate iPhone launches — the iPhone 4S and iPhone 5 — have both introduced atrocious if not disastrous programs. That said, how is Apple going to prove that they can do well with the iPhone 5S or the iPhone 6 even? At this rate, they can’t, especially with how fast Android is evolving. 2013 is going to be a big year for Android, and I’m not sure Apple can afford any more screw ups.

While Apple may currently have a foothold in the market, if they keep up the way they are, that foothold is going to slowly dwindle every year as Android and their many supporting manufacturers continue to innovate. At the rate Apple is going, they aren’t innovating. All they seem to be doing is introducing atrocious mock ups of features that Android already has. Since they aren’t innovating, this is my proposal:

Apple needs to step back, especially when it comes to Apple Maps. There is no doubt that they are going to want to try and launch the program again when the iPhone 6 releases. I’m not sure that is a good idea though. Google Maps launched 7 years ago in 2005 and it was long in the making before that. Not only that, but it has had constant development up to the end of 2012 and they’re still adding improvements to it. How is Apple supposed to compete with a good 9 – 10 years of constant development put into Google Maps? They simply can’t. They need to step back, learn from their faults, create a good program and launch it when it is — at the very least — usable.

Secondly, they need to create something that will draw more interest. Android has a lot of draw because of the innovation behind it. Numerous companies are adding their own ideas to the operating system through skins of Android. iOS does not have that luxury. I would almost say that in order to catch up with Android (in terms of interest) at this rate, Apple needs to regroup, create worthwhile and quality features and then launch their successor to the iPhone 5.

The question is, should Apple launch the iPhone 6 next year? My personal opinion is no, they should not. They need to take time and create something that will wow their customers. Something that will prove to be innovative and draw a lot of interest.