The Apple iPhone 5 and the iOS 6 operating system have garnered heaps of praises from loyalists and some critics. However, if there is one aspect where iOS 6 falls behind substantially in comparison to its competition, is in the case of Maps. Apple’s brave and bold decision to ditch Google Maps in favor of its own app kind of backfired in an unexpected way and the company had to recommend users to download third party applications which did the job better. This was a major setback for the company.
But it seems like the folks at Cupertino could be silently cooking up a fix for the ill-fated Apple Maps app. It is being reported that Apple is in talks with FourSquare to share local data. What this means is that FourSquare could see tight integration with Apple Maps in the near future. Apple’s Senior VP of Internet Software and Services last week checked into the Cupertino HQ via FourSquare while the head of FourSquare Dennis Crowley was also in town, which confirms that the two companies have been discussing this. FourSquare has a large number of locations in its database, and Apple Maps could certainly benefit from the integration. Its high time Apple did something about it, as people might soon forget that iOS 6 even had a native Maps app.
This report originates from sources cited by the Wall Street Journal and could well be credible information considering the course of events since the past week or so. Google Maps for iOS saw about 10 million downloads within two days of its launch, which speaks volumes of the users’ desperation and also of the popularity of Google Maps. With FourSquare integration on Apple Maps, things might get a little more bearable. But will it be a whole new experience? We doubt it. There’s still some work to be done when it comes to navigation and providing accurate satellite info. So until that happens we remain skeptical about this apparent partnership. Whatever the outcome, this would certainly improve the existing version of Apple Maps. And FourSquare would be more popular among the users, if people haven’t already downloaded it by now. As Apple already has Yelp integrated into Apple Maps, FourSquare should certainly bring a lot more to the table with local search. Let’s see how things pan out for the company in the coming days.