Rovio’s mega-popular game, Angry Birds, will soon get a Hollywood treatment after the company confirmed earlier this week that Angry Birds Movie’s premier is set in 2016. In an official press release, Rovio said John Cohen (producer of Despicable Me) will produce the movie and David Maisel, executive producer of Iron Man, will be the executive producer.
Rovio made sure to get two of the most renowned producers to work on its CG-animated feature film that would be shown in 3D. Cohen’s Despicable Me movie was a tremendous success in 2010. With his expertise in the animated category, Angry Birds Movie will definitely become a hit. Other Cohen’s works include Hop, Ice Age, Robots, Ice Age: The Meltdown, Dr. Seuss’ Horton Hears a Who, and 2007’s Alvin and the Chipmunks.
On the other hand, David Maisel also has an impressive resume and with vast knowledge in creating graphical representations of characters used in his movies as well as the very nature of CG-animated films. Among his most recent works are Iron Man, The Incredible Hulk and Captain America: The First Avenger.
With Rovio taking its shot at the movie industry after its success in the mobile sector, it knows better than to hire producers who lacked necessary expertise in animated movies. Angry Birds’ popularity is one thing the company couldn’t take for granted. It is expected that the movie version of its popular franchise will get the best treatment, even better than its new game versions.
“John’s an exceptionally talented producer, and we’re delighted to have him join the flock,” said Mikael Hed, CEO of Rovio Entertainment. “With John’s hands-on producer background and David´s expertise in establishing and running his own successful studio, these two are the dream team for making a movie outside the studio system. Both professionals have the ideal skills and vision to achieve incredible things.”
The movie may become the fulfillment of the franchise. With millions of gamers playing the game on computers and mobile devices every day, Angry Birds deserves to go beyond just gaming and Rovio finally saw that potential. To keep the buzz going until the movie is ready for its premier, the company will surely continue to provide updates to its games and even release new versions in the future.