Amazon App Store Downloads Increase 500 Percent In One Year

Posted on Dec 7 2012 - 9:41am by Harshit

Amazon’s App Store is becoming more popular and is in high demand these days. Amazon is striving hard to become a strong competitor in the Android tablet game, and a big part of that is the success and achievement of its own Appstore. The company made an announcement in a press release about a new developer product, that the downloads from its mobile app store have increased by a massive 500 percent in the last year. This shockingly huge number has put it into discussion. However, Amazon didn’t quantify an exact figure on the number of applications downloaded, as the company is intentionally vague about sales and usage numbers.

But as it appears; use of the Appstore really took off after Amazon started selling Kindle Fire tablets. Not surprising at all the company now not only sells the Kindle Fire, but also the Kindle Fire HD and the Kindle Fire HD 8.9. Plus, millions of Android phones can also access the store. One of the main reasons that the Amazon Appstore has experienced tremendous growth over the last twelve months is the rise in Amazon’s tablet sales are thought to be.
Although Kindle Fires are Android-based devices, they cannot download apps via Google Play. Their restriction and confinement to the Amazon Appstore is likely to have helped drive numbers up. But Amazon should be able to maintain its Appstore download growth and expansion thanks to strong sales of its tablets.
Amazon also mentioned in the press release that the number of GameCircle enabled games has more than doubled since the service was introduced, and the number of software developers incorporating in-app purchasing options more than double during the third quarter of 2012. In context to the news, 23 of the top 25 grossing applications available in the Appstore take the benefit of in-app purchasing.
The company will certainly continue to push its version of Android for the foreseeable future. Further they alleged that the company is working hard to make lives easier for developers, and to give them more ways to grow their business. There has been mixed feelings among the folks. One of the issues is that apps from there are not updated nearly as fast as Play. If you could install an app from Amazon, and be able to update it via Google Play, that the same app on Google, it would be definitely great.

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  • Bob Davis

    Yeah they had 10 downloads last year and this year they have 52 so that is a 500% increase. Next year when they have 3,000 downloads they will issue a press release that there was a 1,200% increase.