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Windows 8 sales are ‘well below projections’: Report

Windows 8 was supposed to be Microsoft’s magnum opus. However, the preliminary sales numbers suggest that the expected sales of the brand new version of Windows- Windows 8 are ‘well below projections’.

Citing a source inside Microsoft, Paul Thurrott wrote on his Supersite for Windows:

“Sales of Windows 8 PCs are well below Microsoft’s internal projections and have been described inside the company as disappointing,”

Paul thinks that the rather ambiguous interface of Windows 8 makes it a complete mismatch both for tablets and PCs. He quoted the reason behind Windows 8’s preliminary slump as “inability to deliver” and “Lackluster PC maker designs and availability”.

Quite apparently, Microsoft has played a huge gamble by providing a unified computing platform for both tablets and computers. According to popular businesses, the touch-centric tiled interface has failed to lure them due to inbuilt complications. Moreover, they do not see it an overtly productive entity. Mostly, people use tablets for fun and entertainment, and like their PCs to have a professional look. With Windows 8, everything seems too mingled up.

Another problem which has affected the sales is the simultaneous release of Windows 8 Pro and Windows RT. While Windows 8 Pro can run older Windows software, RT is not optimized to run windows applications (as RT is designed for ARM based tablets). This has confused the OS buying audience and has in turn affected the sales numbers.

There is also a general lack of interest in the market regarding the most advanced version of Windows, and people are reluctant in upgrading to Windows 8. Most people feel that they do not need Windows 8, while the majority feels that it’s optimized for tablets and is not ideal for PCs.

Though the sales numbers suggest otherwise, at Microsoft’s Build conference, Ballmer boasted that 4 million copies of Windows 8 have been already sold worldwide. Microsoft Surface Tablet is also doing satisfactorily well. The 32 GB version was sold out in less than a week, but soon Microsoft called in some reinforcements and moderated the supply.

Though it is too early to say that Windows 8 is not ‘up-to-the-mark’, it definitely is not something worth drooling over. It has some serious catching up to do!

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  1. I have upgraded my desktop PC to Windows 8 and so far I have nothing to complain about. It runs well on my 12GB, 17 (1st gen) machine, it’s faster then Windows 7 and boots up much better with the same programs installed on it (and there’s quite a number of them, including an Adobe suite, a-v, etc, etc.).
    However, I can understand the criticism MS is taking nowadays. The absence of the start button doesn’t bother me, but I see why it bothers many people. Metro – I never use it, but again, I can see why many consumers seem to be confused by it, especially on non-RT machines.
    My feeling is that Metro has no place on a desktop computer and the desktop app has no place on a RT tablet.
    The irony though is that MS’ strategy of providing “a unified computing platform for both tablets and computers” makes no sense whatsoever because instead of unifying, they ended up to fragment the platform. So now, instead of having a ‘unified’ Windows 8, we have Windows 8 Pro, Windows 8 Phone and Windows 8 RT. Three OS-es instead of two (like Apple) or one (Google, well almost), that’s not unification in my book. Stupid. I guess that’s why Sinofsky has left the company.

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