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Sprint Velocity seeks to make an appeal with automakers; Chrysler is the first one to try

On November 29th, at the Los Angeles Auto Show, Sprint formally unveiled its huge ambitions to excel in the automotive field. Its new Sprint Velocity gives auto manufacturers the capability to customize various connected features inside the car.

Sprint does not just provide the connected car a radio component, it also aims to provide the best auto connected services whether to its infotainment features, mobile devices’ remote connections, security, navigation, and engine diagnostics. Though Sprint’s ambitions appear to be black and white, it seems that the company will get enough aid to fulfill those.

Sprint Velocity details have been disclosed this week, and it is suggesting clearly that the company plays the role of being the automotive customers’ systems integrator, purchasing several connected car vendors technologies, and creating them into a complete package. Airbiquity, Aeris Communications, and WirelessCar are so far, among Sprint’s partners. Sprint spokesperson Walter Fowler said that the company has several partners which give aid in handling different Velocity components that are not yet declared.

The Sprint Velocity offers integrated set of capabilities to vehicle manufacturers either through modular manner, development of the ecosystem, encompassing telematics, consumer relationship marketing and worldwide network connectivity.

According to Fowler, cars have lots of similarities with big phones. Sprint’s expertise to managing millions of phones under its network will become its edge to have good relationships with automakers, though network connectivity contract will be sacrificed.

Automakers are more likely to benefit from their partnership with Sprint in building connected cars. According to Leo McCloskey the Airbiquity VP of marketing, infotainment and advanced multimedia features, in which mobile broadband connections are needed, are the real money maker.

Detroit automakers and other international counterparts have acquired more advanced bandwidth-intensive features, although some carriers like Verizon Wireless expect automakers to embed LTE in their automobiles.

Due to the fact that automakers don’t have control over their customers’ smartphone preferences, the networks that connect to their cars are uncontrollable as well.

Chrysler Group is the first car maker to partner with Sprint with the commitment to make use of Velocity in its Uconnect Access in-vehicle communication system. According to Marios Zenios, the head of the Chrysler Group, Sprint’s best-in-class end-to-end telematics platform, networks security and reliability, consumer market experience, and the interaction with wireless-based applications, are among the key factors in the decision making of Chrysler Group’s Uconnect Access in choosing Sprint as their business partner.

[source: GigaOM]