The new chief executive of Yahoo!, Marissa Mayer, sat down in an interview with Fortune’s Patricia Sellers on Wednesday. The 30-minute interview was actually Mayer’s first official interview ever since she left Google and became the CEO of the competitor of her former employer. It was in July when the company started to regain its momentum and it is undeniable she has played a great role in the re-development of Yahoo.
One of the things Mayer mentioned is the possibility that Yahoo would set its focus on the mobile sector. Any company offering web services is expected to give importance to mobile for the next 3 years considering the growth of the sector as well as the budding habit surfers to check updates via smartphones or any internet-capable mobile devices. Mayer hinted that together with the plan of mobilizing many of Yahoo services, a mobile platform would be built and it could be in a form of an all-in-one application.
It might be too early for us to speculate but it is intriguing what would Yahoo’s all-in-one app would be. While Mayer said iPhone is her preferred device over Android, it must not hinder the company’s pursuit to acquire more audiences in the mobile market. It may be safe to assume that if Yahoo’s app would be launched, iOS and Android platforms must be among the markets that would be targeted; after all, these are the most popular mobile systems today.
An all-in-one app should also offer majority of Yahoo services, i.e. Yahoo Mail, Search, News, Finance, Flickr, Groups, Answers, etc., to its current users. While it is easier to say to mobilize these services, it entails a whole lot of work and it shows how ambitious Mayer is but I guess that’s one of the reasons why Yahoo hired her in the first place. Apparently, Mayer’s appointment as CEO turned the company to a better profitability state.
“The interesting thing is when you look at what people want to do on their phone, it’s mail, weather, check stock quotes and news. That’s Yahoo’s business. This is a huge opportunity for us because we have the content and all the information people want on their phones,” Mayer said.
Marissa Mayer was appointed as Yahoo CEO six months pregnant. She, of course, was allowed to take her maternity leave and gave birth to a son on September 30th. Two weeks later, she tweeted that she was back to work. It is a sign of Mayer’s determination to bring the company back to being competitive in the market it once dominated.