Nokia has a lot riding on the new Lumia 920 and the 820. Even more so with the Lumia 920 as it is the company’s flagship smartphone and it has invested a lot of time and money on making it what it is today. Undoubtedly, the company resorted to aggressive marketing right after the device was announced, so as to get the users going in time for the launch. And it worked to a great extent with so many users impressed by the design of the device and eye candy features like wireless charging and the PureView camera. And it seems that the device is a partial success in the market as it was on top of the best selling smartphones chart (AT&T) just a while ago, but has since slipped to number two behind the obvious number one, the Galaxy S III.
The device is fairly new to the market and the trend has caught on. It was recently reported that the device was sold out of a few color variants shortly after the launch. That was enough indication that the users are excited about the new Lumia, although we didn’t know it would grow to such an extent. However, Amazon Wireless or AT&T refrains from giving out actual sales numbers, which instantly makes us less excited about the device. There haven’t been lines outside AT&T stores for the new 920 either, not to my knowledge at least.
Regardless, the Lumia 920 is a popular device and we wouldn’t be surprised if it was a success. However, the comparison sounds a little unfair in my opinion. Don’t mean to be a hater, but the smartphone is being compared with something as old as the Galaxy S III. Yes, the GS3 isn’t that old, but anything older than four months is considered relatively well settled in the market. Would AT&T or Nokia compare the Lumia 920 with the LG Nexus 4 sales perhaps? We’re sure they won’t as the margin there would be embarrassingly huge.
The Lumia 920 is believed to be doing well in Asian and European markets too with certain seller reports claiming that they’ve sold out already. Remember, the Nokia Lumia 920 is an exclusive to AT&T in the States, so you might see people migrating from other carriers to get their hands on the device. It is however great news for the company and Nokia that their devices are doing well outside of the U.S too.
Remember, Amazon Wireless’ list merely displays sales of AT&T smartphones and it doesn’t include the global version or the American carrier variants of the Galaxy S III. It is a monumental task for Nokia to replicate Samsung’s success in the market, as Android and iOS clearly dominate the mobile industry today and there’s hardly any room for a third platform (although RIM would like to disagree). The Nexus 4 as you already know, was sold out within hours of its launch in the U.K, U.S, Australia and wherever it was made available via the Google Play Store. Sadly for the customers though, placing the order in itself was a tough process, but besides that the LG Nexus 4 can be considered a widespread success.
So unless Nokia could brag of such high numbers and demand, we wouldn’t particularly call the device a success. Of course, it’s doing well in some markets and we hope the trend follows, but merely arriving at the Amazon Wireless top seller list won’t cut it. If Nokia has to sustain in the market, the company has to translate the excessive media campaign to sales which seems to be going fairly well as of now. We would like to see how the sales would go once the holiday season approaches. It is particularly interesting to see how the Lumia 920 would fare against the likes of the iPhone 5, HTC Droid DNA or the HTC Deluxe, the Samsung Galaxy Note II and the LG Nexus 4 which are the stalwarts of the mobile industry.