HTC has come out with the sales figures for the month of October 2012, and things don’t look quite good. The company has reported depletion in revenue of about 60% compared to last year, which isn’t good for a company trying to make a comeback in the mobile industry. The actual revenue reported for October 2012 is $NT 17.2 billion ($588 million) compared to $NT 44 billion ($1.5 billion) in October 2011. This in a time when the company is preparing to launch the Windows Phone 8X and the One X+ in the market to woo WP and Android customers respectively. While these devices show promise on paper, there are just too many smartphones out there fighting for the top spot. And with the recently launched iPhone 5 and the LG Nexus 4, one would imagine if HTC would get any love at all in the next couple of months.
HTC has been trying hard to keep pace with the quickly evolving mobile industry. Last year it was the HTC Sensation, which again was quite good on paper but failed miserably in the presence of the Samsung Galaxy S II. It’s not quite the same story with this year’s One X which managed to grab enough attention to be a partial success. But inevitably, Samsung’s Galaxy S III overshadowed the presence of the One X in the market. This wasn’t unexpected really, as people knew how things would go once Samsung launched its flagship. The One X however was widely praised for its design and the quality of materials used in its making, which personally I’m a fan of. But poor software and some initial glitches, coupled by the entry of the GS3 pretty much dampened the sales of the One X.
The One X+ now is supposedly the saving grace for the Taiwanese manufacturer, accompanied by the HTC 8X which has won over quite a few fans from the Windows Phone camp. Microsoft too is pushing the device by giving it some extra love on its Windows Phone page. Then there’s the much anticipated Verizon bound Droid DNA that we’ve heard so much about which should arrive in the States sometime next month. So while there is plenty to look forward to for HTC, the future does look very gloomy. Will the company be able to sustain in the long run? Only time will tell.