HTC announced today that a new head of marketing would be joining the company in January of 2013, according to a report from the Wall Street Journal. Benjamin Ho is a former CMO of Motorola who is currently in charge of marketing at a Taiwanese carrier known as FarEasTone. Ho will be reporting directly to HTC CEO Peter Chou.
The Wall Street Journal is reporting that HTC’s current marketing and sales chief Jason Mackenzie will be focusing on sales strategy. Current CMO John Wang will be stepping down from his position. Although, we don’t know if he is getting fired or if he has been moved to a different position.
HTC said that Mr. Ho’s first project at the company will be dubbed “Marketing 2.0,” with a goal of “refocusing HTC’s efforts around holistic marketing and mass-market brand outreach.”
As you know, HTC has been suffering financially and has lost a lot of ground to rivals Samsung and Apple. While Samsung is boasting of selling 5 million Galaxy Note II’s and 20+ million Galaxy S III’s, HTC’s sales have been pretty abysmal compared to those numbers. With the launch of the Droid DNA and HTC hoping to get their marketing improved, we may see the company have another chance in the spotlight. They originally reported that Q4 wasn’t looking that great, but maybe things will be able to turn around for them just in time.
It’d definitely be sad to see HTC close down, or even get bought out by another company. I honestly hope that their finances and innovation will pick up speed this next quarter. While I’m not a huge fan of their devices, losing the competition would be terrible.
source: Android Central