Huang, the CEO and co-founder of Green Throttle Games, is working out a wireless controller that turns mobile devices into a virtual game console enabling users to play their favorite iOS or Android games right on their televisions.
In an interview with Venture Beat, Huang stated he wants to provide people a simple yet entertaining alternative to traditional gaming platforms, which has struggled commercially since the emergence of mobile games.
“Mobile gaming is exploding, and new smart devices are becoming powerful alternatives to traditional consoles,” said Huang. “We just need a simple and fun way for people to play games both on the go and on the couch. Our mission is to create great game experiences that bring people together — a big-screen experience where you can just start playing games on a television, as simple as that.”
However, even before their launching of their product, Green Throttle Games has already seen competition from companies like Ouya and Power A, which offers distinctively similar products.
Major players in the video gaming industry like Sony (PlayStation), Microsoft (XBOX), Nintendo, Electronic Arts, and Activision Blizzard haven’t made any move to capitalize on the robust mobile gaming business, but analyst said these companies are just waiting for the right time to make their much-awaited transition.
Huang said his company won’t back down from competition as they soon offer software development kits for developers and plans to hook up with game companies to develop games with multi-player feature.
“We want to change the phone into a full console experience so you can enjoy first-person shooter games and racing games,” he said. “You don’t need the game console for that. We are reimagining games for the living room.”