The war in the smartphone market is now more intense than ever. When smartphones started gaining popularity in the market over 5 years ago, the main selling point was screen size and most core features that are ‘standard’ today including GPS, color screens, FM radio and others basic features. From there, manufacturers upped their game and competition switched to device performance and this is when we started seeing smartphones with over 500 MHz processing power and 100 MB internal memory. Of late though, the battle for the consumer’s attention has switched to performance, specifications and features. These include screen size (the bigger the better), processing speed (mainly number of cores and clock speed in GHz), software capabilities, camera (resolution), connectivity features and of course device thinness.
When Motorola launched the Droid RAZR Maxx HD with a 3,300 mAh battery, most loved the battery power as this surely tipped the scales in smartphone battery capacity. Although there are add-on batteries that offer as much as 5,000 mAh for other devices, the Droid RAZR Maxx HD was the first to come with a stock 3,300 mAh battery. This record has however been broken by Lenovo, the Chinese computer manufacturing giant company whose entry into the smartphone market has seen the introduction of such phones as K800 and the S2 which run on Android. The new smartphone from Lenovo, whose pictures and core specs have leaked already, will come with an amazing 3,500 mAh battery out-of-the box. Does this draw the line for the next battle ground in the smartphone market?
Can you imagine how many standby hours you can get off a 3,500 mAh battery assuming you are connected to a 3G network? The Lenovo P770, though not a confirmed device yet, is certainly most welcome to challenge device manufacturers who more often than not come up with devices with great features but disappointing batteries. The specifications of the smartphone are not that impressive though, it is most likely a mid-range device with a 1.2 GHz dual-core MediaTek MT6577 processor, 1 GB of RAM, a 4.5 inch 960 x 540 pixels resolution screen, an 8 megapixels rear camera and Android 4.0 Ice Cream Sandwich but a Jelly bean 4.1.1 update is said to be be available ‘soon after launch’.
The phone is said to retail at 1,700 Yuan in China, that translates to about US $270, which is actually pretty cheap. The important point to note though is that the company has set the bar in battery power and all eyes will now be on major players in the industry to see whether they can give us something better come 2013 – say 4,000 mAh or even 4,500 to 5,000 mAh batteries without requiring us to buy battery covers after we part with hundreds of dollars for high performance phones.
Battery power may not be the only next front where the battle of smartphone supremacy will be fought. As Samsung is said to be already mass producing 12 GB chips for future smartphones, it would be interesting what other manufacturers will do to counter this and maybe give us smartphones with as much as 256 GB of onboard memory. Who knows, maybe this will happen next year!