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Apple losing iPad market share

Ever since the Cupertino tech giant released the first generation iPad to the market, a new market was born. Many called it the tablet market, and Apple employees and Apple fanboys called it the iPad market. But lately, this is not the case. Even though the iPad is selling like a piece of hot cake, Android tablets are not far behind. This became very obvious after the market research firm IDC released its tablet market share report for this year’s third quarter.

During the second quarter of this year, Apple’s iPad had a market share of about 6.5.5 per cent. But in the third quarter, it has seen a major fall to 50.4 per cent. That is a 15 per cent drop in the market share. The holiday season is said to increase the market share again, as the Cupertino tech giant has announced two new models of the tablet. One is the cheaper and the stripped down version of the iPad with a 7.9 inch screen, called the iPad mini. The other one is the new generation full sized 9.7 inch iPad 4.

On the other hand, the number of Android tablets in the market has increased. Why and how? Well, the Android tablets started getting really good software and hardware upgrades, and the prices started to drop at the same rate. You can get a really decent and well performing Android tablet for just $200, that too a 16 GB model. Yes, we are talking about the Google designed and Asus manufactured Nexus 7. Also, Amazon has its own budget tablet, the Kindle Fire HD, which is also available starting from $200.

The total shipments of tablets have grown by 6.7 per cent this quarter, taking the count of 27.8 million units. The company to see the most sales in of course the South Korea based Samsung Electronics. In the third quarter alone, the company has managed to sell 5.1 million tablets. This is a 115 per cent increase from the previous quarter of 2012, and a 325 per cent increase in the same period last year.

Source: Boy Genius Report

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