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Apple iTunes Store accepting donations for Sandy relief

If you are feeling sad about the Superstorm Sandy that washed away a lot of homes and other establishments recently, and want to help in the relief efforts, there is an easier way now. Thanks to Apple, the iTunes Store now accepts donations which the company will transfer directly to the American Red Cross. The donation page can be accessed from the desktop iTunes Store, iTunes and App Store apps on iOS as well. The Cupertino tech giant has made provisions to donate at the $5, $10, $25, $50, $100, and $200 levels.

The Cupertino tech giant over 400 million iTunes accounts which are directly linked to the customers’ credit cards. So the people who are interested in donating will be able to just tap a button on the apps and transfer their share of relief fund to the American Red Cross, a noble thing to do. And also, it goes without saying that the Cupertino based iPhone maker will not be keeping any share of this donation for itself. 100 per cent of the donations made from the iTunes Store by the company’s customers will be forwarded to the American Red Cross.

The Cupertino tech giant has arranged many such relief fund raisers in the past. Most memorable ones have been the one for the Haitian earthquakes in January 2010, and for the earthquakes and Tsunami that hit Japan in the month of March, 2011. A significant amount of money was donated by Apple customers on these occasions, which have helped numbers unfortunate people.

So what are you waiting for? Go to the donation page and hit one of those Donate buttons right away. The amount will be billed to your existing iTunes Store account, making the whole process easy for you.

Source: Mac Rumors