Yandex, a Russian search engine and online services company, has announced the upcoming arrival of an alternative app store for Android devices. The app store, which will be called Yandex.Store, will feature almost 40,000 apps. Among the apps shown on its official website are Angry Birds Space Premium, Cut The Rope Experiments, and Fancy, as well as several Yandex-branded apps like Yandex.Navigator, Yandex.Mail, Yandex.Taxi, Yandex.Metro, Yandex.Maps, and Yandex.Shell.
For this venture, Yandex teamed up with Opera Software, which provided licensed content from the Opera Mobile Store. Yandex. Store will allow for the purchasing of apps and push notifications. It will also offer various payment methods for in-app purchases. Such options include the use of credit cards, mobile billing, and e-money. Lastly, it will have an advanced search feature. Yandex.Store entitles itself to 30% of the income gained from apps, like other app stores.
Yandex has likewise partnered with companies like text, PocketBook and 3Q, which will be offering Yandex.Store as a pre-installed app on their devices. Likewise, Yandex has entered into an agreement with Megafon, one of Russia’s largest mobile carriers to allow MegaFon to place its own brand name on the app store.
Yandex.Store is expected to be available by the end of this month. Developers who are interested about the new marketplace may head to the developer section of the store where they can publish apps and begin generating revenue.
Yandex.Store will compete against Google Play. This, however, will be a difficult feat, considering that Google is on most Android-based mobile devices. Just last week, the former Android Market reached 25 billion downloads. It also currently offers around 675,000 apps. Amazon’s Appstore, an alternative to Google Play, has also been growing substantially.
Yandex, however, is bent on becoming a more recognizable name online. Just recently, the company also announced a new browser based on Chromium that has Opera’s Turbo technology, which increases the speed of downloads.
Currently, Yandex maintains a presence in regions outside of its home country, like in Eastern Europe and Turkey. It is also the most well-known Russian search engine.