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Twitter, Nielsen Strike Deal On Surveys

Twitter announced on Tuesday their partnership with media research company Nielsen to conduct surveys and measure up the pulse of the ‘netizens’ on the microblogging site.

Social networking site users are expected to encounter survey questions on their Twitter account following the pact with Neilsen.

Twitter might only allow its users to write up to 140 characters per tweet, but that won’t derail its plan from introducing additional feature and gaining profits out of it.

With the announcement of Twitter’s new-found partnership with Nielsen, Tweeter users will now see messages on their timeline asking them to ask certain questions from the advertisers. Unlike other survey that directs users to other site, Twitter users can participate in a survey by simply answering the question on the site’s desktop and mobile versions.

According to sources, Twitters considered surveys as an important tool for identifying “purchase intent” and awareness of the buyers and gauging other metrics that affects marketing decisions.

Though Twitter and Nielsen did not disclose specific information about their partnership, the surveys will likely take effect on the social networking site in the early 2013. Moreover, Twitter is also reportedly working out with other companies to expand its marketing services next year.

For the past couple of years, Twitter has been tapping several options to hike up its monetization capacity.

As of now, Twitter provides several choices for advertisers, which includes viral promotion of certain accounts and tweets. Advertisers can also market their products in Trends.

Meanwhile, Twitter recorded 7.2 million tweets in a rate of 110,000 tweets per minute in the second debate between US President Barack Obama and former Massachusetts Governor Mitt Romney.

The second showdown between Obama and Romney generated a significant lower tweets compared to the 10.3 million recorded by the first debate between the two presidential candidates.