The two blockbuster franchises will team up to produce a new game that will combine the lightsabers with an empire of hard-hitting birds. The said game will be released on November 8 for Google’s Android, Apple’s iOS, Amazon’s Kindle Fire, and Microsoft’s Windows 8 and Windows Phone. PC gamers will also get a taste of the game on the same date. The widely anticipated game, whill combine the popular Angry Birds with stories, characters, and settings from the “Star Wars” saga.
Fans of the Angry Birds franchise will see familiar scenes from most of Star Wars movies although the feel of the game will still be mainly true to the Angry Birds legend.
Vice President and Head of Studio Operations for Lucasfilm Ltd. Colum Slevin said in a prepared statement: “Both Star Wars and Angry Birds share the instant and irresistible appeal of hands-on fun. People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination.”
Rovio’s chief marketing officer Peter “Mighty Eagle” Vesterbacka said: “The Force is definitely strong with this one. It’s the best parts of Angry Birds with all new cutting-edge gameplay set in a galaxy far, far away.”
The Finnish company is preparing a grand marketing scheme for the game as it readies “Angry Birds Star Wars” apparel, action figures, Halloween costumes, and plush toys starting October 28.
The original Angry Birds game was launched in 2009 and quickly became a phenomenal hit with iOS gamers and other smartphone gamers. The recent game is going to be the fifth installment in the new casual gaming in smartphones. The Angry Birds franchise including the other installments have been downloaded for over a billion times helping propel Rovio–a decade-old company with few minor hits–to instant fame and fortune, making it to the top ranks in today’s gaming industry.
In contrast, one of Rovio’s main rivals Zynga has since struggled in the gaming field since it decided to go public last December. Zynga, which uses the Facebook platform for its games, lowered down its financial outlook last week.
The privately owned Rovio is currently readying itself to go public by releasing its financial report in July showing sales of US $106 million in 2011. The report shows that licensing and merchandising takes 30% of the total amount. The rest of the amount come from a combination of paid games as well as ad-supported ones.
Vesterbacka told CNN earlier this year that his company is still in the process of building an entertainment franchise.
“Obviously entertainment is a lot more than just games. We think that the business we’re going after is significantly bigger than just games.”
Rovio is slowly expanding its reach by launching “Amazing Alex”, an adaptation of a game from a smaller developer it acquired. Last September, it also launched “Bad Piggies”, an Angry Bird’s spin-off giving a chance to pigs to hit on birds.
Category: Tech News