When quarter ended last September 29, Apple earned $8.2 billion on their sales of $36 billion. The figures failed to impress market analysts and causing Apple’s shares to drop very slightly hours after the trading day ended.
However, Apple’s prediction for next quarter is an impressive $52 billion as the Cupertino giant expects sales to sales during the holiday season. The figure is up 12 percent from last year’s figure. The sales figure would be the highest quarterly sales ever for a tech company although it still falls short of Wall Street’s expectations. Apple had a history of projecting conservative estimates then blowing past it.
Apple’s iPhone sale this quarter of 27 million units shows an increase of 58% from last year. Apple had experienced trouble meeting the demands for iPhone 5 up to the end of the quarter. Just this month, Verizon blamed Apple for the limited supply of iPhone 5 during the first week after release.
Other Apple products are not performing as expected though. Apple iPad tablet only sold 14 million, lower than what analysts are expecting. During the previous quarter, Apple sold 17 million iPads following its debut last March.
And as of this week, Apple presented their 7.9-inch iPad mini, which according to them, is an improved fourth-generation iPad with a much faster processor and 4G/LTE capable.
Sales of Mac computers remained flat at 4.9 million units, while iPod sales is continuing to drop tallying only 19% over the year translating to 5.3 million.
The iPhone-maker company had long since revealed sales figures for its products over the course of seven years. The figures show the evolving picture of the device market as the world shifts more to mobile computing. Sales of Macs had not risen while iPod sales had continued to drop amidst the increase in sales for iPads. Apple’s bestselling iPhones continue to show positive growth during quarters when a new model is released.
In a conference call with analysts, chief executive Tim Cook said that the iPad takes $7.5 billion of the entire company’s revenue during the third quarter. He also took the oppurtunity to hit the new rival in the market, Microsoft’s Surface.
“I haven’t played with a Surface yet, but what we’re reading about it is it’s a fairly compromised, confusing product,” he said.
When asked about why the new iPad mini is still more expensive than at $329 than Google’s, Samsung’s, and Amazon’s $199 7-inch tablets, Tim Cook and CFO Peter Oppenheimer showed defensive tone.
“The difference between the iPad mini and the competition is profound,” Oppenheimer remarked.
We didn’t set out to build a smaller, cheaper tablet. We set out to build the full iPad experience.”
Cook had an even blunt statement.
“We would not make one of the 7-inch tablets,” Cook said. “We just don’t think they’re good products.”
Experts as well as analysts are split what’s the best stance for Apple about its most recent incoming product. Blogger John Gruber said in a gist though: “Better but costs more’ is a gamble. ‘Better and costs the same or less’ is a sure thing.”