To Top

Apple can’t fix its maps in a few months

Apple released its maps with the new mobile operating system on its newest post PC device, the iOS 6 on the new iPhone 5. But the company’s own mapping service was not received properly by the market. And there is a reason for this, the mapping service is nothing compared to what we are very well used to, Google Maps and Nokia’s Ovi Maps.

We may think that building a maps app would be very simple for companies such as Apple, since the company uses so advanced technologies and comes up with really awesome software products. But in reality, as Technology Review explains, it is no child’s play. And there is a reason why Google has hired and is paying 7,000 employees only for working on its Google Maps application.

Technology Review, in a recent report on its online publication, says that it has talked to many experts in the field of digital mapping and it concludes that Apple will not be able to come up with a solution to its mapping problem on iOS 6 any time soon. It seems like there is no quick fix for such a problem.

Apple is relying on its users to report where they are finding problems with its maps. And then the company will consider improving these areas based on users’ reviews. This is not going to help the company in improving its mapping service in any way. In particular, Technology Review notes that “the millions of errant labels on points of interest like businesses… requires new data sources and easier ways to contribute fixes, as well as enough willing map-fixers in geographically dispersed regions.” BGR writes:

And according to Michael Dobson, the president of mapping consultancy TeleMapics, Apple won’t be able to fix all of these issues in a timely fashion unless it’s willing to significantly beef up its mapping staff and to invest in resources such a fleet of cars dedicated solely to mapping.

Dobson told Technology Review:

Google has found a way to integrate active crowdsourcing on a level that Apple has not yet attempted. I don’t believe Apple has more than a couple of hundred people working on this at this point… Apple may attempt it, but they certainly don’t have any system that allows this kind of wholesale crowdsourcing.

More in Tech News