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Xtreamer Enters the Smartphone Market to ‘Reinvent’ Smartphone Pricing

The mention of the name Xtreamer as a company name probably makes you think it’s a company that makes music or stuff like that if you haven’t heard of it.  It is not the most popular company, at least not yet, but if its plans to enter the smartphone market come to fruition, it could rattle some feathers.  Xtreamer is a South Korean company that specializes in manufacturing digital media players for home entertainment systems.  You will of course know that South Korea is home to other successful electronics companies including LG and Samsung.

Xtreamer has plans to enter into the smartphone market and has its sights on making the cheapest high quality mid-range Android smartphone in the market dubbed Xtreamer AiKi.  Xtreamer is planning to make Xtreamer Mobile, an Android 4.0 Ice Cream Sandwich smartphone sporting a 5 inch screen, a 5 Megapixels camera, 2 SIM card slots, a powerful battery and software updates from the ClockwordMod team.  Root access to the phone for software installations and modifications will be enabled by default.  In the teaser video on YouTube, the new AiKi smartphone also features a 5 MP camera.

We don’t know much about this new smartphone, the detailed specs or even the exact stage of development or anticipated date of release but we know it is likely to trigger changes in the smartphone market especially since it seems to focus on the price issue.  These early signs such as enabled root access and software updates from a modding team show that this could be a phone specially developed for the Android hacker community and advanced users – the first of its kind.

Although Android phones are currently the cheapest high end phones you can find, users still feel that manufacturers need to drive the prices further down without strangling the features and offering users raw deals in specs and features.  What the Android community needs is a company like Xtreamer to rattle prices a little, cause discomfort and trigger a price war.  I hope Xtreamer is our savior.

You can have a look at the Xtreamer teaser video on YouTube here and let us know what your thoughts are on this new entrant into the smartphone field.