Samsung has launched a new phone called the Chief Hero for the low-end segment in Africa. The main feature of the device is its Dual-SIM Always On functionality. This feature is popular in developing countries because having two active SIM cards allows users to choose the more cost-effective services from among those offered by two mobile operators. Likewise, this allows users to one SIM for work, and one for personal use.
The phone also features a 1.8-inch TFT screen and is powered by a 1000mAh battery. The latter enables users to enjoy 550 hours of standby time and 11 hours of talk time on a single charge. It carries support for GPRS dual band technology.
The Samsung Chief Hero permits Facebook access via Facebook JAVA as well as regular Internet browsing. The phone likewise comes with a built-in MP3 player and FM radio for entertainment.
Ryan Na, Marketing and Sales Senior Manager of Samsung Ghana, assures consumers that while the Chief Hero phone is pocket-friendly, the phone “is not only cost-effective and reliable, but it is also ultra-durable – and with great battery life.”
Samsung teamed up with the Ghana-based mobile operator Airtel to promote the product. Airtel and Samsung is offering the Chief Hero with a SIM card that comes with 96 minutes free airtime, which is valued at 8 cedis. They are also throwing in 100MB of free data usage provided that users sign up for a subscription of 6 months for as low as 5 cedis per month.
Samsung’s launch of the Chief Hero attests to the South Korean company’s efforts at expanding to the African continent. Samsung believes that their entrance to the market calls for “an entrepreneurial attitude and a commitment to help create the market and infrastructure around it.”
Samsung is slated to hold Samsung Weeks events across the continent, particularly in Senegal, Cameroon, Tanzania, Ethiopia, Uganda, and the Democratic Republic of Congo.