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Microsoft’s “Bing it On” Marketing Challenges Google Search Engine

Microsoft has just recently kick-started their “Bing it on” challenge. This will put Bing up against Google to see what search engine is actually able to provide better and more relevant results for the user. Google has boasted of being the most accurate search engine available with Bing still trying to improve their various algorithms to take their place at 1#. Has Microsoft really achieved Google-level searching? We’ll just have to find out in this challenge.

According to research from an independent study to test which search results members of the public prefer, Bing web search was chosen over the choice of Google almost 2:1. The independent study sampled nearly 1,000 people across the United States, and participants were required to have used a major search engine within the past month. With how much we’re on our computers today, there’s no doubt those participants were easy to find. In this test, the participants were shown what they call “SERPs” (Search Engine Results Page) from both Bing and Google for 10 different search queries of their own choosing.

Shown side-by-side and without any sort of branding, the SERPs were analyzed by the participants to determine which search engine showed the more relevant results that were useful to the user. Three choices were available for choosing — “Left side search engine,” “Right side search engine,” and “Draw.” After 10 searches votes were finally counted to determine the winner. 57.4% chose Bing more often than Google while 30.2% chose Google more often then Bing. Lastly, 12.4% results in a draw between the two.

“Bing it on” essentially encourages those who surf the web to give Microsoft’s search engine a test run to see if it’s actually any better than the users current choice. It’s really much like a browser comparison in a way. I think it really just boils down to personal preference. I’d argue that both search engines are really good and really it just comes down to what you ultimately prefer. Hit the source link below to take the search engine challenge and take part in the 5 rounds, where Bing and Google face-off against each other in a cage match. You should also keep in mind that if you somehow find out what search engine is what, your results are kind of irrelevant. I think that it’d be considered cheating.

Also, it appears that this challenge is for the U.S only.

Have you tried this out yet? What were your results? Let us know in the comments below!

Source: Bing it On
via: WPCentral

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