Kobo launched three new e-readers to expand its product lineup just prior to Amazon announced its new devices. This is a strategic move on their part, especially since Kobo is not as well-known as companies like Amazon and Barnes & Noble are in producing e-readers. The Kobo Glo, Kobo Mini, and Kobo Arc are all direct competitors against products like the Kindle Fire HD and the Kindle Paperwhite, and of course, the Barnes & Noble Nook tablet.
The Kobo Glo is an e-reader that features ComfortLight technology. This technology illuminates the page that the reader is on instead of the reader’s eyes. Users can moreover adjust the level of light. For its display, the Kobo Glo has a six-inch 16-level grey scale E Ink XGA Pearl screen with a resolution of 1024×768 pixels. Said screen is glare-free and fingerprint-resistant. It runs on a 1GHz processor and offers Wi-Fi connectivity and a micro USB port. On a single charge, the device can reportedly be used for more than a month without the use of the light and Wi-Fi. On the other hand, it can be used for 55 hours if the light is used. The Kobo Glo sells for $129.99 and comes in the colors Black Night, Pink Sunset, Blue Moon, and Silver Star.
The Kobo Mini is marketed as “the world’s smallest and lightest full-featured eReader.” Kobo packs this device with a no-glare 5-inch natural E Ink touchscreen with Vizplex V110 display and 16 level grey scale. This is also glare-free and resistant to fingerprint marks. The eReader is also equipped with an 800 MHz processor, support for Wi-Fi connectivity, and a microUSB port. Its battery promised more than two weeks of usage, provided that Wi-Fi is not used. Users can store 1,000 books on its 2GB storage. Kobo sells this for $79.99, and it is available in white and black, but users can change the back of the Mini with a Ruby Red, Purple, or Teal covering.
Lastly, the Kobo Arc is an Android Ice Cream Sandwich-powered eReader. It has a seven-inch IPS display with a resolution of 1280 x 800 pixels and 16 million colors. It runs on a 1.5GHz dual core processor along with 1GB of RAM. Kobo also includes a 720p HD front-facing camera with a 1.3 MP sensor, front-facing speakers, and a 3.5 mm audio jack. Users can store almost 3 million books on its 8GB or 16GB storage capacity. It also offers Wi-Fi connectivity and several pre-loaded apps like Facebook, Twitter, Skype, Gmail, Youtube, Zinio, PressReader, among others.
Consumers interested in these devices may purchase them at retailers like Staples, Best Buy, Sears, and Target.