Apple decided to discontinue the native YouTube app on iOS 6 last month by announcing that its license with Google to use the Apple built YouTube app had expired and that it would not be renewed. This came as a surprising but welcome news to millions of iOS users who were fed up with the native app that offered almost no features and had virtually remained unchanged since its introduction with the first iOS version.
The new YouTube built app for iOS is a lot more versatile, built on similar lines to the new YouTube app for Android. A swipe on the left edge of the screen brings out a list of subscribed channel guide, search tool with auto fill makes finding your favourite video a lot faster and there is a new and easy method to share videos with friends.
Here is a small list of features from the iTunes App store:
- Enjoy YouTube’s vast video catalog, including official music videos
- Find videos and channels more easily with voice search and query autocomplete
- Subscribe to channels and instantly access your subscriptions with the channel guide UI
- Read comments, browse related videos, enable subtitles and more – all while watching
- Easy video sharing to Google+, E-mail, Facebook and Twitter
A major shortcoming of the outdated Apple built YouTube app was its restricted video content that did not allow viewing of many copyrighted videos, music videos for example. This was due to the fact that Apple did not allow ads on its native YouTube app. The new YouTube app, however, will let you watch thousands of videos, including your favourite music video of your favourite pop star.
Francisco Varela, global director of platform partnerships at YouTube said, “Over the years that [ ban on in app ads] resulted in a more limited experience for our users, and lots of frustration.” He added “We’re going to get rid of that.”
“You’re now going to be able to watch your Lady Gaga video on your phone.”
The new YouTube is only designed for the iPhone and iPod touch and a dedicated iPad app is in the process of being developed.